Pool Builder Marketing

Our onpage SEO services for pool builders and installers starts with your pairing up each page on your site with a keyword and then optmising each of the pages to their targeted keyword. That’s how Google best understands what a page is about and that makes it vital. 

Our onpage changes can include; 

• Updating page titles and meta descriptions.
• Adding relevant images with keyword-targeted alt-text.
• Creating new headings and content for the page,
• Updating the URL 
• Adding internal linking and more

Without content you won’t rank in Google. But no one wants to put a build on hold just to write some blog content that may or may not convert visitors or please Google. 

We do it for you. Our pool builder content process saves you time and eliminates errors. Here is our process for helping you produce lots of content for Google love; 

1. What to write; Our team chooses the keywords and what to write
2. Brief the content; Our team briefs the content in a document
3. Brief Review; Our team sends you the brief for review so you can correct any details 
4. Content Writing; Our team writes the content as briefed taking on your feedback and then delivers the draft to you
5. Content Approval; Your team reviews the content and approaches
6. Publishing; Our team publishes the SEO pool builder content on your website
7. Monitoring; Our team monitors how well the content is indexed and ranked by Google and gains traffic
8. Reporting; Our team reports and keeps you informed on how the content is doing.

The process above has helped us scale the rankings and traffic for our clients across industries and can be adapted for your inhouse writing team also. 

Link building for pool builders is an important consideration because generally, your business will be located in one city or region. That limits the amount of local links that you can get but, it is also an advantage for those who have creativity because, your competitors have the same problem. 

There a few places that most pool builders can start to get backlinks from;

• Local directories
• Local business clubs and networking groups such as BNI, Meetup Groups
• Local councils generally have somewhere on their site to list your website
• Contractors and suppliers you work with. 
• Local Events and Sponsorship opportunities such as sports teams, local shows or schools.
• Local news organisations
• State or national industry publications
• State or national industry associations

Most local businesses let alone pool businesses haven’t exhausted this list alone before getting creative in their link efforts by creating great content or calculators, quizzes and data studies that all take more time and investment but have great link building returns. 

To be successful in link building for your pool business our staff follow a similar formula. We exhaust as many free, low friction and local sources of gaining links before moving into data projects and PR. 

Most SEO’s want to start with an in-depth audit. Don’t let them. 

Audits create tasks but they don’t immediately move the needle. Most small business websites don’t need an audit and don’t need to spend time optimising page speed what they need is content and links. Because content and links are two-thirds of how Googles algorithm works. 

Our approach to auditing your website in the beginning of  a project is to get a quick top-level view of the most important errors, fix them and move onto producing content and getting you links. Links and content are what will make your website climb to position 1 in Google and the faster you can produce these changes the faster your site will get in front of your clients. 

The foundation of your SEO strategy but it must be done right. 

As a pool builder the most common keyword to target will be some variation of “pool builder in X” for example “pool builders in Brisbane” or “Brisbane Pool Builder”. But to attract clients you’ll need to expand from that narrow targeting into other areas like; 

• “Pool construction” 
• “Pool installers” 
• “Pool cost in X location”
• “Swimming Pool Quote in X location” 

These are what we would call your bottom of the funnel keywords (or BoF keyowrds for short). 

You’d probably be comfortable targeting these keywords in your content and creating pages or blog posts around them. But to truly increase your SEO you have to be an expert in all things pools not just installation. 

Targeting related keywords and topics is extremely important for SEO.

Examples of important keywords and blogs for pool builders are things like; 

• “How to clean a pool”
• “Pool fencing types”
• “Salt water pools vs chemical pools” 
• “Concrete vs Fibreglass pools” 
• etc

These keywords are important for you to also create content around because in the eyes of search engines like Google that shows expertise in all things pools. The more Google views you as an expert in a topic the more likely you are to be #1 in Google’s results for the BoF keywords above. 

Our keyword research documents include both important BoF keywords and related keywords. Your SEO consultant will review each keyword for how relevant it is, how much traffic it might gain your website and, how much money you could make by showing in Google for that keyword. We do this with a custom SEO priority score for each keyword based on these factors and, then prioritise content for your website to drive the most revenue impact for your money.