{"id":1881,"date":"2021-09-03T15:03:29","date_gmt":"2021-09-03T15:03:29","guid":{"rendered":"https:\/\/singularity.digital\/?p=1881"},"modified":"2026-01-31T02:42:17","modified_gmt":"2026-01-31T02:42:17","slug":"good-vs-bad-content-whats-the-difference-2","status":"publish","type":"post","link":"https:\/\/singularity.digital\/pt\/insights\/good-vs-bad-content-whats-the-difference-2\/","title":{"rendered":"Conte\u00fado bom vs ruim \u2013 qual \u00e9 a diferen\u00e7a?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Existe uma quantidade esmagadora de conte\u00fado por a\u00ed. Com uma busca r\u00e1pida, voc\u00ea encontra informa\u00e7\u00f5es sobre praticamente qualquer assunto. Como dono de neg\u00f3cio ou criador de conte\u00fado, \u00e9 natural ficar preocupado ao pensar nisso, questionando como voc\u00ea pode competir e se destacar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, lembre-se disto \u2014 apesar do enorme volume de conte\u00fado, grande parte nem vale a pena ser lida. Produzir conte\u00fado em massa \u00e9 moleza, mas criar um post que ofere\u00e7a valor real ao seu p\u00fablico requer tempo, reflex\u00e3o e habilidade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reunimos algumas dicas sobre o que distingue conte\u00fado bom de conte\u00fado ruim. Considere isso da pr\u00f3xima vez que escrever e seu post no blog pode ter mais chance de ser ouvido em meio ao barulho da internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience-and-your-message-nbsp\">Conhe\u00e7a seu p\u00fablico (e sua mensagem!) <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deve ficar cristalino qual \u00e9 a sua mensagem e para quem voc\u00ea est\u00e1 se comunicando antes mesmo de sentar para escrever. Voc\u00ea precisa conhecer seu p\u00fablico e entender os pontos de dor, metas e desafios que eles enfrentam. E como chegar l\u00e1? Fazendo uma s\u00e9rie de pesquisas, que \u00e9 o primeiro passo para&nbsp;<a href=\"https:\/\/singularity.digital\/pt\/insights\/customer-centric-content\/\" target=\"_blank\" rel=\"noopener\">escrever bom conte\u00fado.<\/a>&nbsp;O segundo passo \u00e9 criar conte\u00fado relevante, valioso e interessante que fa\u00e7a seu p\u00fablico permanecer e voltar por mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter clareza sobre sua inten\u00e7\u00e3o tamb\u00e9m torna o processo de escrita muito mais simples. Seu post no blog tem o objetivo de educar, entreter, persuadir ou inspirar? Qual \u00e9 o tema que voc\u00ea est\u00e1 abordando? Ele \u00e9 relevante para o seu p\u00fablico?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto mais tempo voc\u00ea passar na fase de pesquisa, mais clareza seu conte\u00fado ter\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecer seu p\u00fablico tamb\u00e9m significa que voc\u00ea&nbsp;<a href=\"https:\/\/singularity.digital\/pt\/insights\/minimum-trust-points\/\" target=\"_blank\" rel=\"noopener\">estabelece um relacionamento e constr\u00f3i confian\u00e7a<\/a>. Se voc\u00ea tentar agradar a todos, seu conte\u00fado provavelmente ser\u00e1 superficial e n\u00e3o atrair\u00e1 ningu\u00e9m.&nbsp;<\/p>\n\n\n\n<!-- Singularity CTA Box -->\n<div class=\"singularity-cta-box\" style=\"background: #12293c; border-radius: 16px; padding: 50px 40px; margin: 40px 0; text-align: center; box-shadow: 0 10px 30px rgba(0,0,0,0.08); border: 1px solid #0d1e2d;\">\n    \n    <h3 style=\"font-size: 36px; font-weight: 800; color: #ffffff; margin: 0 0 20px 0; line-height: 1.3; font-family: Arial, Helvetica, sans-serif; text-transform: uppercase; letter-spacing: -0.5px;\"> Quer conte\u00fado melhor que funcione?<\/h3>\n    \n    <p style=\"font-size: 18px; color: #ffffff; line-height: 1.7; max-width: 700px; margin: 0 auto 35px auto; font-family: Arial, Helvetica, sans-serif;\">Conte\u00fado de qualidade responde a perguntas reais e mant\u00e9m as pessoas lendo. Se voc\u00ea quer ajuda para criar conte\u00fado que se destaque e gere resultados, vamos conversar sobre o que funciona.<\/p>\n    \n    \n    \n    <div class=\"cta-buttons\" style=\"display: flex; justify-content: center; align-items: center; gap: 20px; flex-wrap: wrap;\">\n        <a href=\"https:\/\/singularity.digital\/pt\/contact\/\" style=\"background: #F4EF01; color: #000000; padding: 18px 40px; border-radius: 8px; font-size: 18px; font-weight: 700; text-decoration: none; display: inline-block; transition: all 0.3s ease; box-shadow: 0 4px 15px rgba(244, 239, 1, 0.3); font-family: Arial, Helvetica, sans-serif;\">Agende uma chamada introdut\u00f3ria<\/a>\n        \n    <\/div>\n    \n<\/div>\n\n<style>\n@media (max-width: 768px) {\n    .singularity-cta-box { padding: 35px 25px !important; }\n    .singularity-cta-box h3 { font-size: 28px !important; }\n    .singularity-cta-box p { font-size: 16px !important; }\n    .cta-buttons a { width: 100%; text-align: center; justify-content: center; }\n}\n<\/style>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-storytelling-nbsp\">Use a narrativa <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas s\u00e3o programadas para responder a hist\u00f3rias. Em outras palavras \u2013 todo mundo adora uma boa hist\u00f3ria. \u00c9 por isso que \u00e9 uma ferramenta de marketing t\u00e3o eficaz. Em resumo, usar storytelling no seu conte\u00fado vai ajudar voc\u00ea a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captar a aten\u00e7\u00e3o do seu p\u00fablico\u00a0<\/li>\n\n\n\n<li>Criar uma conex\u00e3o mais profunda.\u00a0<\/li>\n\n\n\n<li>Gerar engajamento e levar as pessoas a agir<\/li>\n\n\n\n<li>Tornar-se mais memor\u00e1vel como marca\u00a0<\/li>\n\n\n\n<li>Adicionar um elemento humano ao seu conte\u00fado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O fato \u00e9 que as pessoas lembram de hist\u00f3rias muito mais do que de fatos e n\u00fameros. Al\u00e9m disso, uma hist\u00f3ria pode estar cheia de emo\u00e7\u00f5es, e \u00e9 assim que voc\u00ea desperta uma conex\u00e3o com seu p\u00fablico. Quando algu\u00e9m l\u00ea uma hist\u00f3ria com a qual se identifica, essa pessoa fica curiosa sobre a sua marca e o que voc\u00ea tem a dizer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, n\u00e3o tenha medo de contar uma hist\u00f3ria envolvente. Ela pode ser a diferen\u00e7a entre um post de blog esquecido em cinco minutos e outro que permanece na mente do seu leitor, construindo o reconhecimento da marca.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-providing-value-not-selling-nbsp\">Concentre-se em oferecer valor, n\u00e3o em vender <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode querer promover os produtos ou servi\u00e7os da sua empresa no seu conte\u00fado. E tudo bem, mas tome cuidado para n\u00e3o ultrapassar o limite e ficar excessivamente vendedor. O risco \u00e9 soar insistente, fazendo seu p\u00fablico querer ir embora o mais r\u00e1pido poss\u00edvel. Se voc\u00ea tem uma estrat\u00e9gia de conte\u00fado de longo prazo, oferecer conte\u00fado valioso deve sempre vir em primeiro lugar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pessoa que est\u00e1 lendo seu conte\u00fado provavelmente busca uma solu\u00e7\u00e3o para um problema espec\u00edfico. H\u00e1 grandes chances de que seus produtos ou servi\u00e7os sejam exatamente o que ela precisa. Mas, em vez de tentar vender, voc\u00ea deve se concentrar em responder \u00e0s perguntas dela, fazendo-a sentir-se compreendida e ouvida.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea quer ajudar seus leitores a tomar decis\u00f5es bem-informadas e confiantes \u2013 seja optando pelos seus servi\u00e7os ou pelos de outra pessoa. Por qu\u00ea? Porque isso cria uma imagem positiva da sua marca. Al\u00e9m disso, demonstrar sua experi\u00eancia ajuda a construir confian\u00e7a com seu p\u00fablico. E quando as pessoas se conectam com sua marca e confiam nela, \u00e9 mais prov\u00e1vel que se tornem clientes fi\u00e9is e de longo prazo, em vez de fazer apenas uma compra pontual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um \u00f3timo exemplo de uma empresa que coloca conte\u00fado valioso em primeiro lugar \u00e9 <a href=\"https:\/\/blog.hubspot.com\/\" target=\"_blank\">HubSpot<\/a>. Confira este artigo <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/22188\/how-to-write-a-terrible-horrible-no-good-very-bad-blog-post.aspx\" target=\"_blank\">sobre como escrever um post de blog terr\u00edvel.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoid-the-fluff-and-jargon-nbsp\">Evite rodeios e jarg\u00f5es <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um equ\u00edvoco comum \u00e9 achar que voc\u00ea precisa usar uma linguagem complicada para soar mais inteligente ou, de alguma forma, impressionar seus leitores. A verdade \u00e9 que essa abordagem s\u00f3 os deixar\u00e1 confusos ou os afastar\u00e1. Lembre-se \u2013 fale com seu p\u00fablico na linguagem dele, usando a terminologia dele.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mesmo vale para textos repletos de palavras desnecess\u00e1rias, tamb\u00e9m conhecidas como 'fluff'. Frases ou par\u00e1grafos prolixos, que n\u00e3o v\u00e3o direto ao ponto, s\u00e3o dif\u00edceis de ler. Em vez disso, voc\u00ea deve focar em escrever com concis\u00e3o, precis\u00e3o, clareza e estilo. Mantenha simples.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dica profissional: ao editar, fique atento a palavras de enchimento e jarg\u00f5es e elimine-os sem piedade.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-establish-your-brand-voice-and-follow-a-tone-guide-nbsp\">Estabele\u00e7a a voz da sua marca e siga um guia de tom <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consist\u00eancia \u00e9 fundamental quando se trata de escrever um bom conte\u00fado e criar fidelidade \u00e0 marca. Alternar entre vozes diferentes transmite mensagens conflitantes e torna mais dif\u00edcil para seu p\u00fablico entender quem voc\u00ea \u00e9 como marca. E \u00e9 complicado criar uma conex\u00e3o se seu p\u00fablico-alvo n\u00e3o tiver clareza sobre o que faz de voc\u00ea quem voc\u00ea \u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter uma voz clara \u00e9 mais importante do que nunca no barulhento mundo digital de hoje. Criar um conjunto formal de padr\u00f5es sobre como voc\u00ea se comunica manter\u00e1 sua mensagem consistente em diferentes canais. Tamb\u00e9m d\u00e1 \u00e0 sua marca uma personalidade e uma&nbsp;<a href=\"https:\/\/singularity.digital\/pt\/insights\/5-reasons-website-outranks-you\/\" target=\"_blank\" rel=\"noopener\">vantagem sobre a concorr\u00eancia<\/a>, tornando-a reconhec\u00edvel para o seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-content-incredibly-bad-nbsp\">O que torna o conte\u00fado incrivelmente ruim? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Falamos sobre como escrever um post de blog que se destaca em um mar de conte\u00fado mediano a ruim. Mas quais s\u00e3o as coisas que voc\u00ea deve evitar a todo custo?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Excesso de palavras-chave para SEO.<\/b> Palavras-chave relevantes \u2013 bom. Espalhar palavras-chave em cada frase, tornando a leitura intoler\u00e1vel \u2013 muito ruim.\u00a0<\/li>\n\n\n\n<li><b>Auto-promo\u00e7\u00e3o descarada. <\/b>\u00a0Voc\u00ea deve sempre focar no seu p\u00fablico e em como pode agregar valor a ele.\u00a0<\/li>\n\n\n\n<li><b>Sem chamada para a\u00e7\u00e3o. <\/b>Certifique-se de ser claro quanto aos pr\u00f3ximos passos que deseja que seu leitor tome e inclua isso no seu conte\u00fado.\u00a0<\/li>\n\n\n\n<li><b>Erros de digita\u00e7\u00e3o e gramaticais. <\/b>Vamos encarar: isso faz voc\u00ea parecer pouco profissional, e seu conte\u00fado ficar\u00e1 dif\u00edcil de ler.\u00a0<\/li>\n\n\n\n<li><b>N\u00e3o dividir o texto. <\/b>Ningu\u00e9m quer ler um bloco de texto. Lembre-se de criar par\u00e1grafos curtos e usar listas com marcadores.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">Conclus\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Resumindo: escrever conte\u00fado de qualidade n\u00e3o \u00e9 algo que se deve apressar. Fazer pesquisa suficiente leva tempo, assim como o processo de escrever, editar e aprimorar seu texto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode pensar: ser\u00e1 que \u00e9 t\u00e3o ruim s\u00f3 juntar qualquer coisa? As pessoas geralmente passam os olhos pelo conte\u00fado de qualquer forma. Isso \u00e9 verdade, mas elas tamb\u00e9m reconhecem conte\u00fado ruim quando o veem. Se ele for irrelevante, pouco claro ou simplesmente mal escrito, rapidamente v\u00e3o procurar algo que valha a pena ler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicar conte\u00fado que n\u00e3o esteja \u00e0 altura pode n\u00e3o apenas impedir que seus blogs recebam aten\u00e7\u00e3o \u2014 tamb\u00e9m pode prejudicar a imagem da sua empresa e fazer com que seu p\u00fablico perca a confian\u00e7a em voc\u00ea. Se voc\u00ea n\u00e3o estiver disposto a encarar o desafio de fazer isso sozinho, nossa \u00faltima dica \u00e9 contratar um redator de conte\u00fado ou copywriter experiente. Isso vai economizar muito tempo e dores de cabe\u00e7a.<\/p>\n\n\n\n<!-- Singularity CTA Box -->\n<div class=\"singularity-cta-box\" style=\"background: #12293c; border-radius: 16px; padding: 50px 40px; margin: 40px 0; text-align: center; box-shadow: 0 10px 30px rgba(0,0,0,0.08); border: 1px solid #0d1e2d;\">\n    \n    <h3 style=\"font-size: 36px; font-weight: 800; color: #ffffff; margin: 0 0 20px 0; line-height: 1.3; font-family: Arial, Helvetica, sans-serif; text-transform: uppercase; letter-spacing: -0.5px;\"> Quer conte\u00fado melhor que funcione?<\/h3>\n    \n    <p style=\"font-size: 18px; color: #ffffff; line-height: 1.7; max-width: 700px; margin: 0 auto 35px auto; font-family: Arial, Helvetica, sans-serif;\">Conte\u00fado de qualidade responde a perguntas reais e mant\u00e9m as pessoas lendo. Se voc\u00ea quer ajuda para criar conte\u00fado que se destaque e gere resultados, vamos conversar sobre o que funciona.<\/p>\n    \n    \n    \n    <div class=\"cta-buttons\" style=\"display: flex; justify-content: center; align-items: center; gap: 20px; flex-wrap: wrap;\">\n        <a href=\"https:\/\/singularity.digital\/pt\/contact\/\" style=\"background: #F4EF01; color: #000000; padding: 18px 40px; border-radius: 8px; font-size: 18px; font-weight: 700; text-decoration: none; display: inline-block; transition: all 0.3s ease; box-shadow: 0 4px 15px rgba(244, 239, 1, 0.3); font-family: Arial, Helvetica, sans-serif;\">Agende uma chamada introdut\u00f3ria<\/a>\n        \n    <\/div>\n    \n<\/div>\n\n<style>\n@media (max-width: 768px) {\n    .singularity-cta-box { padding: 35px 25px !important; }\n    .singularity-cta-box h3 { font-size: 28px !important; }\n    .singularity-cta-box p { font-size: 16px !important; }\n    .cta-buttons a { width: 100%; text-align: center; justify-content: center; }\n}\n<\/style>","protected":false},"excerpt":{"rendered":"<p>There\u2019s an overwhelming amount of content out there. With a quick search, you can find information about virtually any topic. As a business owner or content creator, you might start to fret at the thought of this, wondering how you can compete and measure up.&nbsp; Well, here\u2019s the thing to remember \u2013 despite the sheer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[9],"ppma_author":[17],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Good vs bad content \u2013 what\u2019s the difference? \/\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/singularity.digital\/pt\/insights\/good-vs-bad-content-whats-the-difference-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good vs bad content \u2013 what\u2019s the difference?\" \/>\n<meta property=\"og:description\" content=\"There\u2019s an overwhelming amount of content out there. 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