What is Expired Domain SEO?<\/p>\n
Expired domain SEO is when companies or individuals purchase previously owned domains (from a registrar like Godaddy or Namecheap) and uses those domains to build a new business or enhance the backlink profile of an existing website. <\/p>\n
As you\u2019ll see in this post. It can be a powerful tactic to add to your arsenal of SEO <\/a>knowledge. <\/p>\n Like other types of SEO, there are many ways to go about it. In this article I will cover 3 that actually work. If you have other strategies to share let me know! I\u2019d love to hear them.<\/p>\n The 3 strategies I\u2019ve used are:<\/p>\n But before we get into all that, let’s make sure we cover some basic principles first. (If you’re already well-versed in the foundations of SEO, feel free to skip ahead to the Strategies section.)<\/p>\n An Expired Domain is a domain name that was previously owned by another individual or company but for some reason the ongoing rights to that domain have lapsed by the owner. <\/p>\n If you\u2019ve never bought a domain name, essentially you rent the rights to that name on a regular basis. This could be monthly, yearly or even every 10 years. <\/p>\n Most domain registrars will allow you to select as many years as you like as long as you have the cash to pay it. So when someone says they \u201cown\u201d a domain name, they mean they are leasing it like the rest of us. <\/p>\n Of course, they can always extend that lease before it expires \u2014 if you pay your next bill on time, no one else can buy it.<\/p>\n Which brings me to my next point: why domains expire.<\/p>\n Domains expire because the registrant (i.e, You) have either decided to stop paying for the domain because you have no use for it anymore, or you\u2019ve forgotten to pay the registrar – the company you rented the domain from (ie GoDaddy) for the domain. <\/p>\n Most domain registrants will have a grace period between non-payment and the domain officially \u201cexpiring\u201d and being put back on the open market. <\/p>\n Once the grace period is up, your registrar and many others can list that domain again and sell the rights to another person. That can be a big problem if you have an established business and didn’t intend for the website to expire. <\/p>\n Many SEO forums will tell you that buying expired domains is a powerful way to improve your current website’s backlink profile or start a new business<\/a>. <\/p>\n For a lot of blackhat SEOs it’s a tried-and-true method used to increase their website authority and go on to fame and fortunes (in their own niches at least). <\/p>\n Not least of which was Suumit Shah, the founder of the wildly successful Dukaan App.<\/a> He used this very tactic to scale a site in the (extremely competitive) health niche from zero to $10,000 per month in affiliate revenue. <\/p>\n You can read more about that in an interview he did for Detailed.com here<\/a>.<\/p>\n But all you whitehat SEOs out there might be wondering what Google\u2019s position is on the topic. <\/p>\n While Google and their reps probably deal with this on a yearly basis, here are a few of the more significant times they\u2019ve spoken on buying expired domains:<\/p>\n At Domain Roundtable (a conference on the web in 2008) Matt Cutts had this to say on expired domains for links<\/p>\n \u201cGoogle tries to reset pagerank\/links for all expired domains to zero when they are registered by someone new. They don\u2019t try to penalize the expired domain, but they also don\u2019t want to give credit for the previous owner\u2019s links.\u201d<\/i><\/p>\n A pergunta era se links de dom\u00ednios expirados ajudavam no SEO. Danny Sullivan explicou isso muito bem here<\/a> antes dos seus dias no Google, mas ele conversa com Matt Cutts, que era o Googler na \u00e9poca. <\/p>\n Resumo: se voc\u00ea est\u00e1 comprando dom\u00ednios apenas por causa dos links, ou comprando dom\u00ednios e mantendo o dom\u00ednio antigo ativo apenas para alterar os links para o seu site, o Google provavelmente n\u00e3o dar\u00e1 cr\u00e9dito por esses links. <\/p>\n No entanto, compras leg\u00edtimas de empresas seguidas de redirecionamento do dom\u00ednio s\u00e3o aceit\u00e1veis. Naquela \u00e9poca eu provavelmente teria apenas acreditado neles. Hoje, eu rapidamente chamaria isso de besteira. Como o Google saberia o que \u00e9 leg\u00edtimo al\u00e9m do contexto dos links? Mas, vamos em frente. <\/p>\n John Mueller diz em um hangout para webmasters;<\/p>\n \u201c\u00c0s vezes reconhecemos que um site novo \u00e9 completamente diferente de um site antigo. Ent\u00e3o, por exemplo, se voc\u00ea sai e compra um nome de dom\u00ednio antigo, ele pode ter sido um site de igreja por 10 anos. Se reconhecermos que seu novo site realmente n\u00e3o \u00e9 o mesmo que era antes, ent\u00e3o precisamos entender essa diferen\u00e7a e dizer que esses links se aplicam ao site antigo, mas n\u00e3o ao novo.\u201d<\/i><\/p>\n\n
What is an Expired Domain?<\/h2>\n
Why domains expire<\/h3>\n
Why Buy Expired Domains for SEO?<\/h3>\n
What does Google think of Expired Domain SEO <\/h4>\n
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