{"id":2647,"date":"2022-12-12T09:00:31","date_gmt":"2022-12-12T09:00:31","guid":{"rendered":"https:\/\/singularity.digital\/?p=2647"},"modified":"2026-01-31T01:17:41","modified_gmt":"2026-01-31T01:17:41","slug":"minimum-trust-points","status":"publish","type":"post","link":"https:\/\/singularity.digital\/pt\/insights\/minimum-trust-points\/","title":{"rendered":"Minimum Trust Points: Make Sure Your Website Gives the Right Impression"},"content":{"rendered":"

They say the devil is in the details. Well, so is trust. If you’re reading this, I’m assuming you’re an avid internet user and consumer of online content, and have likely experienced this scenario before: <\/p>\n\n\n\n

You click a link in an email or social media, and land on a site that appears to have all the right information but something just doesn’t feel <\/i>right. You can’t put your finger on it exactly, but that uncomfortable feeling is there. <\/p>\n\n\n\n

If this sounds familiar, the site most likely didn’t demonstrate the minimum trust points (MTPs) that we’ve grown to expect from sites across the web. This is why we get an uncomfortable feeling when the site just seems \u201coff.\u201d<\/p>\n\n\n\n

Gone are the days of it being impressive to have a website in the first place. Now, average users expect a lot from your site and if it doesn’t deliver, you’re potentially throwing away leads.<\/p>\n\n\n\n

Since trust is fairly intangible, I’ve outlined some MTP guidance and tips below to help you your website build better relationships.<\/p>\n\n\n\n

Site Level Trust Points<\/h2>\n\n\n\n

There are many ways to establish trust in the buying process. However, from a website perspective, it’s broken down into two main groups: site level trust points and page level trust points. <\/p>\n\n\n\n

There are 8 sitewide trust points:<\/b><\/p>\n\n\n\n

    \n
  1. Good design<\/a><\/li>\n\n\n\n
  2. A website that works<\/a><\/li>\n\n\n\n
  3. Consistency<\/a><\/li>\n\n\n\n
  4. Testimonials<\/a><\/li>\n\n\n\n
  5. Authority<\/a><\/li>\n\n\n\n
  6. Social<\/a><\/li>\n\n\n\n
  7. Security<\/a><\/li>\n\n\n\n
  8. About info<\/a><\/li>\n<\/ol>\n\n\n\n

    Sitewide trust points are visible in some form on every page of a website<\/a> and can be so well done as to feel invisible. <\/p>\n\n\n\n

    Good design<\/h3>\n\n\n\n

    In a world that increasingly favours aesthetics, design matters. A well designed site looks better and builds trust compared to a site that lacks credibility in design.<\/p>\n\n\n\n

    A well designed website is consistent and sensible. It guides the user through a curated path and leads with direction. It nurtures the user and shows them logically where to go next \u2014 strive for sensibility and consistency in your website design.<\/p>\n\n\n\n

    While minimalist design can look stunning, good design doesn’t inherently mean sparse or boring. A website can be effective, lively and vibrant all at once while guiding the user through the buying journey. Two great examples are Lings Cars<\/a> and Oasis Cannabis<\/a>.<\/p>\n\n\n\n

    Lings Cars is a car leasing and sales site in the UK. This site is (in)famous for its \u201ctacky\u201d design but that doesn’t hold the business back. In fact, according to Ling, they did over \u00a385 million in revenue in 2015. Not bad for a site that breaks every design rule you’ve ever read.<\/p>\n\n\n\n

    Bonus tip<\/b>: View their source code to see how much they’ve committed to this design concept!<\/p>\n\n\n\n

    \"Screenshot<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Oasis Cannabis also bucks the boring  design trend with its mind bending figures and page transitions. Both sites are not standard but are effective designs, fit for their particular purpose and audience.<\/p>\n\n\n\n

    \"Screenshot<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    A Website That Works<\/h3>\n\n\n\n

    Your website is a direct reflection of your business. If users land on your site to find broken images, broken links and weird alignment, you’re losing their trust by the second.<\/p>\n\n\n\n

    Part of crafting a great user experience and making them feel good about your brand all begins with your site. When it’s clean, fully functional and easy for them to find what they need, you’re giving them a reason to stay (and to come back again).<\/p>\n\n\n\n

    Checking every aspect of your website isn’t practical but thankfully, there are tools out there that do this for you and highlight the issues. My three preferred tools for this are:<\/p>\n\n\n\n