{"id":3036,"date":"2023-03-23T19:41:20","date_gmt":"2023-03-23T19:41:20","guid":{"rendered":"https:\/\/singularity.digital\/?p=3036"},"modified":"2026-01-30T03:07:21","modified_gmt":"2026-01-30T03:07:21","slug":"5-saas-seo-kpis","status":"publish","type":"post","link":"https:\/\/singularity.digital\/pt\/insights\/5-saas-seo-kpis\/","title":{"rendered":"5 KPIs To Measure When You&#8217;re Paying an SEO Agency"},"content":{"rendered":"<p>Whether we like it or not, SEO is a crucial part of success for any SaaS company. Selling an intangible product that exists entirely online means Google searches make up most of your potential traffic. If <a href=\"https:\/\/singularity.digital\/pt\/insights\/content-revenue-template-how-to\/\">your SEO strategy<\/a> isn\u2019t hitting the right marks, you need to know early so you can adapt. When you\u2019re just \u201cdoing SEO\u201d and not keeping a close eye on the right performance metrics, you are losing potential revenue. It\u2019s that simple.<\/p>\n\n\n\n<p><a href=\"https:\/\/singularity.digital\/pt\/insights\/why-define-your-seo-success-metrics\/\">SEO metrics and measuring success<\/a> is a rabbit hole of spreadsheets and charts. To cut through that overwhelming cluttering, we\u2019re going to give you the 5 most important ones you need to know right now to build a baseline. Tracking these in a meaningful way will let you see how your campaign is performing at a high level and make the right judgment calls along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitor-the-right-kpis-for-effective-saas-seo\">Monitor the right KPIs for effective SaaS SEO<\/h3>\n\n\n\n<p>The first step toward a successful SEO campaign has nothing to do with keywords or technical analysis, it\u2019s about knowing your ideal outcome. Get clear on exactly what you\u2019re trying to get from your campaign, then start working backwards from there.<\/p>\n\n\n\n<p>For the sake of scalability, most brands work with a <a href=\"https:\/\/singularity.digital\/pt\/saas-seo\/\" target=\"_blank\" rel=\"noopener\">SaaS SEO agency<\/a> rather than hiring in-house. Having clear goals set around crucial KPIs is the easiest way for everyone to understand the status of the campaign and if it&#8217;s worth your marketing spend.<\/p>\n\n\n\n<p>While your circumstances may need another metric or two, broadly, these are the KPIs you need to be monitoring weekly and discussing at <i>least<\/i> monthly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-measuring-success-isn-t-about-ego-or-assigning-blame-it-s-about-making-sure-the-right-results-are-being-achieved\"><i>Measuring success isn\u2019t about ego or assigning blame, it\u2019s about making sure the right results are being achieved.<\/i><\/h4>\n\n\n\n<!-- Singularity CTA Box -->\n<div class=\"singularity-cta-box\" style=\"background: #12293c; border-radius: 16px; padding: 50px 40px; margin: 40px 0; text-align: center; box-shadow: 0 10px 30px rgba(0,0,0,0.08); border: 1px solid #0d1e2d;\">\n    \n    <h3 style=\"font-size: 36px; font-weight: 800; color: #ffffff; margin: 0 0 20px 0; line-height: 1.3; font-family: Arial, Helvetica, sans-serif; text-transform: uppercase; letter-spacing: -0.5px;\">Are You Getting Results From SEO?<\/h3>\n    \n    <p style=\"font-size: 18px; color: #ffffff; line-height: 1.7; max-width: 700px; margin: 0 auto 35px auto; font-family: Arial, Helvetica, sans-serif;\">Vanity metrics can be misleading. We\u2019ll help you see what\u2019s really driving traffic and growth.<\/p>\n    \n    \n    \n    <div class=\"cta-buttons\" style=\"display: flex; justify-content: center; align-items: center; gap: 20px; flex-wrap: wrap;\">\n        <a href=\"https:\/\/singularity.digital\/pt\/contact\/\" style=\"background: #F4EF01; color: #000000; padding: 18px 40px; border-radius: 8px; font-size: 18px; font-weight: 700; text-decoration: none; display: inline-block; transition: all 0.3s ease; box-shadow: 0 4px 15px rgba(244, 239, 1, 0.3); font-family: Arial, Helvetica, sans-serif;\">Book an Intro Call<\/a>\n        \n    <\/div>\n    \n<\/div>\n\n<style>\n@media (max-width: 768px) {\n    .singularity-cta-box { padding: 35px 25px !important; }\n    .singularity-cta-box h3 { font-size: 28px !important; }\n    .singularity-cta-box p { font-size: 16px !important; }\n    .cta-buttons a { width: 100%; text-align: center; justify-content: center; }\n}\n<\/style>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rankings\">Rankings<\/h3>\n\n\n\n<p>Of course, we couldn\u2019t talk about SEO KPIs without covering rankings. As you get closer to that coveted position 1 for a given search term, your potential traffic volume increases logarithmically. Get clear on exactly what terms you need to rank for as an end goal, then start monitoring your progress.<\/p>\n\n\n\n<p>Looking at the data from <a href=\"https:\/\/firstpagesage.com\/seo-blog\/google-click-through-rates-ctrs-by-ranking-position-in-2022\/\" target=\"_blank\" rel=\"noopener\">FirstPageSage<\/a>, moving from position 4 to position 1 will see a 32% increase in click-through rate (CTR). To put that into perspective, if your target search term is seeing 10,000 searches per month, that\u2019s a potential boost of around 3,200 users per month, just from moving up 3 positions. Depending on your conversion rate, LTV and churn, that bump of 3 positions could be worth $1m+ in annual revenue to you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/serp-ctr-2023.jpg\" alt=\"Average Google SERP click-through rates in 2023\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>These CTRs will vary depending on a number of factors but it gives us a ballpark to work with and it highlights why rankings are so important. Quite simply, strong rankings place your sales funnel right where your audience is literally searching.<\/p>\n\n\n\n<p><b>Note:<\/b> Monitoring your rankings is important but focus on trends, not short-term fluctuations. <i>You will always see fluctuations<\/i> so reacting to each one only seeks to achieve three things: Poor morale, higher blood pressure and more gray hair. I can assure you, none of these are ranking factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-organic-traffic\">Organic Traffic<\/h3>\n\n\n\n<p>Now that we have our rankings in check, the next logical step is traffic. While rankings and traffic should go hand in hand, this isn\u2019t always the case so you need to measure this consistently.<\/p>\n\n\n\n<p>Here\u2019s a current example for one of current clients. They\u2019re starting to see a host of new page-1 rankings which is great, but we always cross-reference that with organic traffic data. These charts match perfectly which is what we want to see but don\u2019t just assume, you could miss an important red flag.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1022\" height=\"308\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/rankings-.png\" alt=\"Share of Voice for terms in top 10 positions on Google\" class=\"wp-image-3047\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/rankings-.png 1022w, https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/rankings--300x90.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/rankings--768x231.png 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><figcaption class=\"wp-element-caption\">Share of Voice improvement for terms on page 1.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"970\" height=\"366\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/analytics-traffic.png\" alt=\"Google Analytics traffic improvement after hitting page 1 of search results\" class=\"wp-image-3049\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/analytics-traffic.png 970w, https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/analytics-traffic-300x113.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2023\/03\/analytics-traffic-768x290.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" loading=\"lazy\" \/><figcaption class=\"wp-element-caption\">Organic traffic as a result of that improvement in Share of Voice.<\/figcaption><\/figure>\n\n\n\n<p>Rankings below the first page will see negligible traffic change. Once you hit that first page though, you should start to see organic traffic figures that line up with your ranking data. If you\u2019re not seeing that improvement, the first places to look are your page title and <a href=\"https:\/\/singularity.digital\/pt\/insights\/meta-descriptions\/\">meta description<\/a> as these are the only two elements a user will see in the search results.<\/p>\n\n\n\n<p>The best place to see this is in Google Analytics, just make sure you\u2019re looking at Organic traffic, not \u201call users\u201d. Organic sessions are those that came from Google search whereas \u201call users\u201d can be influenced by email campaigns, social media or any other external factor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-total-organic-conversions\">Total organic conversions<\/h3>\n\n\n\n<p>Making our way through this buyer journey, the next metric you need to pay attention to is how many people are actually converting to a lead. You\u2019ve improved your rankings, you\u2019re getting more traffic but are they engaging with your brand?<\/p>\n\n\n\n<p>This is the raw number of conversions you\u2019re getting from users who found you in the search results. Basically, how many people are contacting you in some way, regardless of your rankings and traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conversion-rate\">Conversion rate<\/h3>\n\n\n\n<p>It\u2019s a common mistake for people to focus entirely on total conversions and ignore their conversion rate. By doing that, you\u2019re overlooking lost potential and ignoring probable red flags. Your conversion rate is the % of site visits that include a conversion (conversions \/ total sessions).<\/p>\n\n\n\n<p>Let\u2019s say you change your page titles and update some text on your home page to rank higher. It pushes your rankings up, you see lots more traffic and you get 2 more conversions. If you\u2019re seeing a big bump in traffic but a negligible improvement in conversions, what you <i>should<\/i> be focusing on is that drop in conversion rate.<\/p>\n\n\n\n<p>If you don\u2019t track conversion rate as a KPI, this negative result can easily be construed as a win. It could even be a catalyst for you to double down on that change, making the outcome even worse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revenue\">Revenue<\/h3>\n\n\n\n<p>At the beginning of a campaign, revenue should be part of the strategy discussions \u2014 something you\u2019re actively working toward as a future goal. In the long term, it should be one of the most important numbers you\u2019re using as a measure for success. <b>Good SEO campaigns target revenue as a long term goal and they achieve it.<\/b><\/p>\n\n\n\n<p>Yes, SEO will represent a net negative in the initial months but if you\u2019re 3 years into a campaign and still spending more than you\u2019re getting in return, there\u2019s something seriously wrong with the strategy, implementation or both. If you\u2019re not tracking this as an SEO metric, there\u2019s no way for you to know either way.<\/p>\n\n\n\n<p>In an industry with a seemingly impossible amount of data, hopefully this guide offers some direction on exactly how to define success in your SEO campaign. Yes, there are other things you can look at over time but initially, get comfortable with these 5 and get clear on exactly how you measure each of them.<\/p>\n\n\n\n<p>Both you and your SEO team need to have the same understanding of what success looks like for your brand, as well as a clear set of numbers to measure against. Once you\u2019re measuring each of these 5 consistently, then you can start to add more complexity and a deeper understanding.<\/p>\n\n\n\n<p>Great SEO results always take time but by monitoring the right metrics along the way, you can speed those results up by identifying and fixing problems early. Measuring success isn\u2019t about ego or assigning blame, it\u2019s about making sure the right results are being achieved.<\/p>\n\n\n\n<!-- Singularity CTA Box -->\n<div class=\"singularity-cta-box\" style=\"background: #12293c; border-radius: 16px; padding: 50px 40px; margin: 40px 0; text-align: center; box-shadow: 0 10px 30px rgba(0,0,0,0.08); border: 1px solid #0d1e2d;\">\n    \n    <h3 style=\"font-size: 36px; font-weight: 800; color: #ffffff; margin: 0 0 20px 0; line-height: 1.3; font-family: Arial, Helvetica, sans-serif; text-transform: uppercase; letter-spacing: -0.5px;\">Are You Getting Results From SEO?<\/h3>\n    \n    <p style=\"font-size: 18px; color: #ffffff; line-height: 1.7; max-width: 700px; margin: 0 auto 35px auto; font-family: Arial, Helvetica, sans-serif;\">Vanity metrics can be misleading. We\u2019ll help you see what\u2019s really driving traffic and growth.<\/p>\n    \n    \n    \n    <div class=\"cta-buttons\" style=\"display: flex; justify-content: center; align-items: center; gap: 20px; flex-wrap: wrap;\">\n        <a href=\"https:\/\/singularity.digital\/pt\/contact\/\" style=\"background: #F4EF01; color: #000000; padding: 18px 40px; border-radius: 8px; font-size: 18px; font-weight: 700; text-decoration: none; display: inline-block; transition: all 0.3s ease; box-shadow: 0 4px 15px rgba(244, 239, 1, 0.3); font-family: Arial, Helvetica, sans-serif;\">Book an Intro Call<\/a>\n        \n    <\/div>\n    \n<\/div>\n\n<style>\n@media (max-width: 768px) {\n    .singularity-cta-box { padding: 35px 25px !important; }\n    .singularity-cta-box h3 { font-size: 28px !important; }\n    .singularity-cta-box p { font-size: 16px !important; }\n    .cta-buttons a { width: 100%; text-align: center; justify-content: center; }\n}\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Whether we like it or not, SEO is a crucial part of success for any SaaS company. Selling an intangible product that exists entirely online means Google searches make up most of your potential traffic. If your SEO strategy isn\u2019t hitting the right marks, you need to know early so you can adapt. When you\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[9],"ppma_author":[17],"class_list":["post-3036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 KPIs To Measure When You&#039;re Paying an SEO Agency \/\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/singularity.digital\/pt\/insights\/5-saas-seo-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 KPIs To Measure When You&#039;re Paying an SEO Agency\" \/>\n<meta property=\"og:description\" content=\"Whether we like it or not, SEO is a crucial part of success for any SaaS company. Selling an intangible product that exists entirely online means Google searches make up most of your potential traffic. If your SEO strategy isn\u2019t hitting the right marks, you need to know early so you can adapt. 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