Don\u2019t chase the latest tech, build for the end goal<\/h3>\n\n\n\n
One of the few things we can say with certainty right now is that AI is moving fast<\/i> and that\u2019s never going to change. Our best advice here is to do what we\u2019ve always found SEO success with \u2014 look at what the search engine is trying to provide, then focus on creating that. It\u2019ll save you a lot of time, stress and sanity rather than trying to keep pace with evolving best practices.<\/p>\n\n\n\n
\u201cGoogle is driven by wanting to provide the best search results it can so that it has a market-leading product. It\u2019s a business. Once you understand this, you understand the fundamental concept of SEO.\u201d<\/i> Search Engine Journal<\/a><\/p>\n\n\n\n As we covered in a recent article, Maslow\u2019s Hierarchy of SEO Needs<\/a> defines the priority order you should be working through for the greatest results. It outlines broad categories as prerequisites, making sure you perform those optimization tasks in the right order.<\/p>\n\n\n\n For example, if your website is riddled with errors and search engines can\u2019t index it, spending time on your page titles<\/a> is a complete waste. If you\u2019re unfamiliar with this hierarchy, check out our guide on it before you start applying any new changes to your site.<\/p>\n\n\n\n One of the great things about AI search platforms is the fact that they \u2018understand\u2019 context and intent. When users ask a question, the AI interprets what they\u2019re really trying to get from that query, then returns results that it thinks are most suitable.<\/p>\n\n\n\n <\/p>\n\n\n\n For the end user, this is fantastic. For anyone that\u2019s used to focusing on keyword rankings as their primary objective, this pulls the rug from under their entire strategy \u2014 and that\u2019s a good thing.<\/p>\n\n\n\n Now, if you don\u2019t serve the intent of your audience\u2019s searches, you\u2019ll soon be ignored. Simple as that.<\/p>\n\n\n\n The solution is to figure out what the real<\/i> intent is behind your audience\u2019s searches. Once you have that figured out as best you can, produce a page or resource that targets that exact intent.<\/p>\n\n\n\n For example, \u2018content velocity<\/a>\u2019 is a popular term in the SEO industry so it attracts a lot of searches. Rather than just talk about what that term means, we recently put together a guide that includes elements like:<\/p>\n\n\n\n Someone starting to look into content velocity doesn\u2019t just need to know what the term means. That query is a jumping off point to understanding what it is and how to implement it for their brand effectively. By offering these downloadable resources and additional information, we\u2019re helping them get to their true<\/i> intent faster and covering a wider range of related queries at the same time.<\/p>\n\n\n\n Now that you have a good idea of how to service your audience\u2019s intent, it\u2019s time to figure out how to deliver it in a meaningful way. For question-and-answer type queries, provide as much of a direct answer as possible before you expand further.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n Do I need a visa to visit Australia?<\/i><\/p>\n\n\n\n Yes, you must have a visa or approved Electronic Travel Authority (ETA) to enter Australia, along with a valid US passport.<\/p>\n\n\n\n After that, you can expand on what an ETA is, how that compares to other visa options, how to apply for them etc.<\/p>\n\n\n\n The reason this is so important is that both humans and AI are specifically looking for this piece of information before they delve further into it. In terms of current, traditional search engines, this is a good habit that improves your chances of being included in Google\u2019s knowledge graph and\/or People Also Ask section.<\/p>\n\n\n\n <\/p>\n\n\n\n Topic clusters have been an important part of SEO for a long time, but now that we\u2019re relying on an AI model to choose us as the <\/i>result (or part of a shortlist), we need to show authority. Creating clusters of valuable content around a given topic is one of the best ways you can demonstrate your authority on it.<\/p>\n\n\n\n While a single, high quality piece of content may have been enough to rank in some traditional SERPs, it\u2019s not going to cut it with AI. So, take a look at our guide on creating topic clusters<\/a>, get your content velocity<\/a> planned out and start implementing this asap.<\/p>\n\n\n\n\n Search is changing, but you don\u2019t have to figure it out alone. We help brands stay seen and competitive with smart, actionable SEO guidance.<\/p>\n \n \n \n Start working through the tiers of Maslow\u2019s Hierarchy (of SEO Needs)<\/h3>\n\n\n\n
Switch your primary focus to user intent \u2014 keywords won\u2019t be a thing forever<\/h3>\n\n\n\n
![\"Example](\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/10\/bing-ai-search.jpg\")
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How you deliver the information matters<\/h3>\n\n\n\n
![\"An](\"https:\/\/singularity.digital\/wp-content\/uploads\/2023\/10\/knowledge-graph.png\")
<\/figure>\n\n\n\nTopic clusters are now more important than ever<\/h3>\n\n\n\n
Don\u2019t Let AI Hide You<\/h3>\n \n