{"id":8048,"date":"2026-06-10T20:00:00","date_gmt":"2026-06-10T20:00:00","guid":{"rendered":"https:\/\/singularity.digital\/?p=8048"},"modified":"2026-06-10T05:22:48","modified_gmt":"2026-06-10T05:22:48","slug":"use-pr-to-train-llms","status":"publish","type":"post","link":"https:\/\/singularity.digital\/pt\/insights\/use-pr-to-train-llms\/","title":{"rendered":"How to Use PR to Train LLMs About Your Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-7-ways-to-use-pr-to-train-llms-about-your-brand\" class=\"wp-block-heading\">7 Ways to Use PR to Train LLMs About Your Brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 id=\"h-1-earn-editorial-mentions-for-raw-context-not-just-links\" class=\"wp-block-heading\">1. Earn Editorial Mentions for Raw Context, Not Just Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Links aren\u2019t the only thing that matters when you\u2019re trying to train LLMs (large language models like <a href=\"https:\/\/singularity.digital\/insights\/how-to-get-mentioned-chatgpt\/\">ChatGPT<\/a>, Gemini, and Claude) about your brand. And one of the reasons we say that is because these models learn patterns from the content they\u2019re fed, and one of the strongest patterns they latch onto is <em>how often and in what context<\/em> your brand is mentioned in credible sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means an article in a trusted industry publication that names your brand alongside a specific topic (\u201c[Brand] is one of the top tools for AI-powered email outreach\u201d) can carry as much, or sometimes more, weight in shaping AI\u2019s understanding than a <a href=\"https:\/\/pressranger.com\/blog\/how-to-build-backlinks-naturally\" target=\"_blank\">backlink<\/a> on its own. This isn\u2019t just theory because <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\" target=\"_blank\">Ahrefs<\/a> recently studied 75,000 brands and found that branded mentions had a much stronger correlation (0.664) with showing up in AI Overviews than backlinks alone (0.218.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And recently, even <a href=\"https:\/\/searchengineland.com\/why-pr-is-becoming-more-essential-for-ai-search-visibility-455497?\" target=\"_blank\">Search Engine Land<\/a> has also pointed out PR\u2019s role explicitly as an essential for AI search visibility, not just a nice-to-have on the side of <a href=\"https:\/\/singularity.digital\/insights\/what-is-seo\/\">SEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That could mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Being quoted as an expert in industry roundups or Q&amp;A features.<\/li>\n\n\n\n<li>Contributing commentary or insights to a journalist covering your niche.<\/li>\n\n\n\n<li>Securing inclusion in \u201cbest tools\u201d or \u201ctop companies in X\u201d lists, even if they don\u2019t include a link.<\/li>\n\n\n\n<li>Publishing thought-leadership pieces that align your name with the topics you want AI to connect you to.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, these mentions help associate your brand with the right topics, solutions, and expertise, even in scenarios where links are absent. And because they\u2019re coming from respected, well-indexed sources, they also build authority signals for traditional search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1024x654.png\" alt=\"\" class=\"wp-image-8073\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"h-nbsp-2-build-pr-layers-for-maximum-brand-recall\" class=\"wp-block-heading\"> 2. Build PR Layers for Maximum Brand Recall<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For LLMs to <em>really<\/em> remember your brand and not just recognize it once and move on, you need repeated exposure in different contexts. That\u2019s because AI models learn through <a href=\"https:\/\/www.fullstack.com\/labs\/resources\/blog\/how-large-language-models-llms-understand-text-intro-to-tokenization\" target=\"_blank\">token patterns<\/a>,&nbsp; the combinations of words that consistently appear around your brand name in trusted sources.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If every mention of your brand says something slightly different, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c[Brand Name], a leading SEO and GEO consultancy\u201d<\/li>\n\n\n\n<li>\u201cThe team at [Brand Name] specializes in Generative Engine Optimization\u201d<\/li>\n\n\n\n<li>\u201cAs [Brand Name]\u2019s latest report shows\u2026\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the model starts connecting your brand to the broader concepts you want to be known for. (also called <a href=\"https:\/\/parachutedesign.ca\/blog\/llm-seeding\" target=\"_blank\">\u201cLLM seeding\u201d,<\/a> which is the deliberate practice of placing your brand in varied but consistent contexts so the model strengthens those connections through repetition).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, these varied but consistent patterns make it far more likely that your brand will appear when someone asks an AI a relevant question. To build those patterns effectively, layer your PR coverage like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority Layer<\/strong>: Get your name in places the models treat as primary sources: mainstream publications, syndicated press releases, and yes, even Wikipedia entries (these are heavily referenced in training data).<\/li>\n\n\n\n<li><strong>Topical Layer<\/strong>: Secure mentions in trade journals, guest articles, and expert roundups that tie your brand directly to your niche. This gives LLMs the topic association they need to connect your name to the problems you solve.<\/li>\n\n\n\n<li><strong>Community Layer<\/strong>: Show up in conversational spaces like podcast transcripts, YouTube interviews, Substack\/Medium features, and even Reddit discussions (with at least <a href=\"https:\/\/www.seerinteractive.com\/insights\/how-to-get-your-brand-in-chatgpts-training-data\" target=\"_blank\">3+ upvotes<\/a>). LLMs love this kind of narrative-rich, natural language content because it mirrors how people talk about brands in real life.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When these layers stack, you\u2019re essentially doing multi-channel <a href=\"https:\/\/singularity.digital\/insights\/what-is-geo\/\">Generative Engine Optimization (GEO)<\/a>, making sure your brand is \u201cseen\u201d across the types of content that both search engines and AI models pull from. And the more diverse those touchpoints are, the harder it is for you to be replaced by a competitor in AI-driven results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1024x654.png\" alt=\"\" class=\"wp-image-8074\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 id=\"h-3-use-consistent-brand-phrases-for-entity-recognition\" class=\"wp-block-heading\">3. Use Consistent Brand Phrases for Entity Recognition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LLMs learn about brands the same way humans do, by repeatedly encountering the same name, description, and context across different places. The more consistent those appearances are, the more confident the model becomes in recognizing and connecting your brand to specific topics or expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s very important that you use the exact same brand name, tagline, and core descriptors across all PR placements. For example, if you offer a project management platform, you\u2019d need to always appear as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c[Brand Name], the project management platform built for remote teams\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of sometimes saying \u201cremote work software,\u201d other times \u201ctask tracker,\u201d and occasionally \u201cteam productivity app,\u201d you anchor your identity in a repeatable, predictable phrase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO strategists are increasingly noting that LLMs rely heavily on Named Entity Recognition and Entity Linking to decide whether two references point to the same brand. For example,\u00a0 <a href=\"https:\/\/www.thehoth.com\/blog\/building-authority-in-the-ai-era\/?utm_source=chatgpt.com#:~:text=When%20it%20comes%20to%20entity%20understanding%2C%20consistency%20is%20crucial%2C%20especially%20for%20how%20you%20present%20your%20brand%20name.%C2%A0\" target=\"_blank\">Rachel Hernandez at The HOTH<\/a>, for example, explains that consistency in phrasing helps LLMs avoid disambiguating you with a similarly named competitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1024x654.png\" alt=\"\" class=\"wp-image-8075\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 id=\"h-4-own-expert-commentary-to-influence-ai-narrative\" class=\"wp-block-heading\">4. Own Expert Commentary to Influence AI Narrative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every time your insights are featured in an article, interview, or expert Q&amp;A, you\u2019re creating high-value training data for AI. Because LLMs (large language models) like ChatGPT and Gemini don\u2019t \u201cknow\u201d you from your website alone, they learn from the editorial context that surrounds your name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when a journalist quotes you in a piece about market trends, or cites your advice in a how-to guide, the model stores that association:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>your brand \u2192 this topic \u2192 trusted source<\/em><\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For example,<\/strong> if you\u2019re a cybersecurity company and you get quoted in a Forbes article about phishing prevention, that mention &#8211; <em>your brand \u2192 phishing prevention \u2192 Forbes<\/em> &#8211; becomes a stored association. Then later, when a user asks an AI, <em>\u201cWhat are the best ways to prevent phishing attacks?\u201d<\/em>, the model may draw on that association to feature your advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or if you\u2019re a wellness coach and you contribute expert commentary to a Healthline piece about gut health, that connection &#8211; <em>your brand \u2192 gut health \u2192 Healthline<\/em> &#8211; helps AI link you to that niche over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And given AI relies on editorial media to source<a href=\"https:\/\/www.hardnumbers.co.uk\/research-reputation-in-the-age-of-ai#:~:text=%E2%80%A2%20AI%20is%20supercharging%20editorial%20media%27s%20influence%20on%20corporate%20reputation%2C%20driving%2061%25%20of%20content%20about%20brands%2C%20new%20research%20shows\" target=\"_blank\"> 61% <\/a>of its answers for brand-related questions, the more consistently these expert features appear across trusted publications, the more the model reinforces your brand-topic link..&nbsp;<\/p>\n\n\n\n<h3 id=\"h-5-target-outlets-already-feeding-llm-training-sets\" class=\"wp-block-heading\">5. Target Outlets Already Feeding LLM Training Sets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some publications have direct licensing deals with companies like OpenAI, Google, and Anthropic, which means their content is actively pulled into the datasets that power tools like ChatGPT, Gemini, and Claude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, News Corp, which owns outlets like <em>The Wall Street Journal<\/em>, <em>The Times<\/em>, and <em>The Sun<\/em>, signed a <a href=\"https:\/\/www.wsj.com\/business\/media\/openai-news-corp-strike-deal-23f186ba?\" target=\"_blank\">$250 million agreement<\/a> with OpenAI. That guarantees their content is being ingested by ChatGPT\u2019s training pipeline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if your brand is mentioned in one of those articles, you\u2019re giving AI a direct line to learn who you are and what you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other examples include <em>The Associated Press<\/em>, <em>Politico<\/em>, and <em>The Atlantic<\/em>, all of which have publicly announced AI licensing partnerships. A single feature in one of these outlets could carry more long-term AI visibility value than dozens of smaller blog mentions, simply because of how the content is indexed and reused.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For PR planning, this means your media list shouldn\u2019t be built only on audience size or SEO metrics. It should also prioritize the outlets whose words feed directly into the AI models, shaping how people discover brands today.<\/p>\n\n\n\n<h3 id=\"h-6-create-data-led-pr-assets-ai-loves-to-quote\" class=\"wp-block-heading\">6. Create Data-Led PR Assets AI Loves to Quote<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data-led content has a unique advantage in today\u2019s AI-driven search because it cuts through the noise of recycled opinions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">100 SaaS blogs can all reference the same stat, but if you\u2019re the company publishing fresh benchmarks, surveys, or usage insights, your number becomes the one that circulates through LLM responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/blog\/llm-seo\/#:~:text=Original%20insights%20stand%20out.\" target=\"_blank\">Neil Patel<\/a> says this pretty directly &#8211; publishing proprietary research, case studies, or usage data makes your content \u201cmore valuable to LLMs,\u201d since models are designed to prioritize information not easily found elsewhere. In other words, when you\u2019re the ONLY source with that stat, the model has no alternative but to cite you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take an example: let\u2019s say you publish a study analyzing 700 LLM responses across industries and discover that <em>73% of AI answers favored structured tables over narrative paragraphs<\/em>. That unique finding of yours could become a knowledge anchor. Now, when someone asks ChatGPT or Perplexity, \u201cWhat factors influence whether AI cites a source?\u201d, your research has a high chance of being surfaced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to make it practical:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run small surveys with your audience and publish the results.<\/li>\n\n\n\n<li>Mine anonymized product usage data for trends others can\u2019t replicate.<\/li>\n\n\n\n<li>Package findings clearly with a single, declarative takeaway (\u201c61% still do X\u201d), ideally backed by a chart or table.<\/li>\n\n\n\n<li>Host it on a stable, crawlable hub like a Research or Insights page so it\u2019s indexable and referenceable.<br><\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-7-close-the-loop-with-ai-indexing-pressranger-s-aiwire\" class=\"wp-block-heading\">7. Close the Loop with AI Indexing (PressRanger\u2019s AIWire)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Getting mentioned in high-authority publications is a big win, but you\u2019re only halfway there if those mentions never make it into the AI tools your audience actually uses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with strong PR coverage, there\u2019s no 100% guarantee ChatGPT, Perplexity, Microsoft Copilot, or Gemini will ever \u201csee\u201d it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is because LLMs don\u2019t crawl the open web like Googlebots. They draw from curated datasets, licensed content streams, and selective ingestion. Which means your coverage could live on a trusted site and still fly completely under the radar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pressranger.com\/blog\/introducing-aiwire\" target=\"_blank\"><strong>PressRanger\u2019s AIWire<\/strong><\/a> closes that gap.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s one of the only platforms built to push your <a href=\"https:\/\/singularity.digital\/insights\/how-to-get-mentioned-perplexity\/\">PR<\/a> wins &#8211; whether that\u2019s an editorial feature, expert quote, or data-led report &#8211; directly into the indexing pipelines that feed these AI models. And by doing that, it turns your placements into usable training data AI can reference when generating answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-monitoring-amp-iteration\" class=\"wp-block-heading\">Monitoring &amp; Iteration<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run regular AI visibility checks<\/strong>: Prompt ChatGPT, Gemini, Perplexity, and other tools with both branded and non-branded category queries (e.g., \u201cbest SEO tools\u201d or \u201caffordable CRM software\u201d) to see if your brand appears.<\/li>\n\n\n\n<li><strong>Document AI outputs<\/strong>: Keep a record of how your brand is mentioned, the exact phrasing used, the surrounding context, and whether a competitor is positioned more favorably.<\/li>\n\n\n\n<li><strong>Identify high-impact placements<\/strong>: Note which types of PR mentions (news features, expert quotes, podcast transcripts, data-led reports) show up most often in AI-generated answers.<\/li>\n\n\n\n<li><strong>Refine your PR targeting<\/strong>: Double down on outlets, formats, and messaging that consistently appear in AI results, and adjust underperforming tactics.<\/li>\n\n\n\n<li><strong>Track over time<\/strong>: Compare results month over month to measure gains in both brand presence and narrative control within AI outputs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Training LLMs to \u201cknow\u201d your brand is all about consistently showing up in the kinds of places AI actually learns from.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every expert quote, feature story, and data-led mention you secure through PR becomes part of a larger picture that tools like ChatGPT, Perplexity, Gemini, and Microsoft Copilot can recognize and recall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between being mentioned once and being mentioned across layers, outlets, and formats is the difference between a passing reference and a brand that AI repeatedly trusts as a go-to source. And with platforms like <a href=\"https:\/\/pressranger.com\/blog\/introducing-aiwire\" target=\"_blank\">PressRanger\u2019s AIWire<\/a>, you can close the loop, making sure those wins are indexed into the very systems that influence discovery TODAY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Ways to Use PR to Train LLMs About Your Brand 1. Earn Editorial Mentions for Raw Context, Not Just Links Links aren\u2019t the only thing that matters when you\u2019re trying to train LLMs (large language models like ChatGPT, Gemini, and Claude) about your brand. And one of the reasons we say that is because [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[21],"class_list":["post-8048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use PR to Train LLMs About Your Brand | Singularity Digital<\/title>\n<meta name=\"description\" content=\"Learn how to use PR to train LLMs on your brand - from earning strategic mentions to getting them into the AI systems your audience relies on. Every day, LLMs are being trained on new content streams, and every day, brands are getting locked into those models\u2019 \u201cshortlists\u201d of go-to sources. If you\u2019re not in there yet, PR is how you catch up (and pass) the competition. The key is getting your best stories, quotes, and data into the exact outlets these models pull from. Once they\u2019re there, those placements become part of the model\u2019s memory\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/singularity.digital\/pt\/insights\/use-pr-to-train-llms\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use PR to Train LLMs About Your Brand\" \/>\n<meta property=\"og:description\" content=\"Learn how to use PR to train LLMs on your brand - from earning strategic mentions to getting them into the AI systems your audience relies on. Every day, LLMs are being trained on new content streams, and every day, brands are getting locked into those models\u2019 \u201cshortlists\u201d of go-to sources. If you\u2019re not in there yet, PR is how you catch up (and pass) the competition. The key is getting your best stories, quotes, and data into the exact outlets these models pull from. 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