{"id":8055,"date":"2026-06-12T12:00:00","date_gmt":"2026-06-12T12:00:00","guid":{"rendered":"https:\/\/singularity.digital\/?p=8055"},"modified":"2026-06-11T18:24:45","modified_gmt":"2026-06-11T18:24:45","slug":"digital-pr-new-link-building","status":"publish","type":"post","link":"https:\/\/singularity.digital\/pt\/insights\/digital-pr-new-link-building\/","title":{"rendered":"Por que a RP digital e os comunicados de imprensa s\u00e3o a nova constru\u00e7\u00e3o de links"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-introduction\" class=\"wp-block-heading\">Introdu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os AI Overviews do Google est\u00e3o aparecendo com mais frequ\u00eancia, respondendo perguntas no topo da p\u00e1gina de resultados. E quando isso acontece, eles geralmente vinculam a apenas <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-analyses-443392\" target=\"_blank\">uma fonte<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse link age como um holofote. Se ele aponta para sua marca, \u00f3timo, voc\u00ea est\u00e1 em destaque. Mas se ele brilha em um concorrente, voc\u00ea j\u00e1 est\u00e1 um passo atr\u00e1s. Porque a maioria dos usu\u00e1rios n\u00e3o vai rolar a p\u00e1gina para ver o que os outros t\u00eam a dizer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa mudan\u00e7a n\u00e3o significa <a href=\"https:\/\/singularity.digital\/pt\/insights\/what-is-seo\/\">o SEO tradicional<\/a> est\u00e1 morto. Mas isso significa que a maneira como voc\u00ea CONQUISTA sua visibilidade mudou.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os mecanismos de busca, e os modelos de IA que os alimentam, est\u00e3o captando sinais por toda a web para decidir quem \u00e9 ranqueado\/destacado. E esses sinais v\u00e3o al\u00e9m de conte\u00fado e palavras-chave. Eles observam quem est\u00e1 falando sobre voc\u00ea, onde voc\u00ea \u00e9 mencionado e com que frequ\u00eancia seu nome aparece em lugares em que as pessoas confiam, como ve\u00edculos de m\u00eddia de alto n\u00edvel, colet\u00e2neas de especialistas e imprensa sindicada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00ed que entra o Digital PR. Ele gera backlinks ao inserir sua marca nas conversas, publica\u00e7\u00f5es e conjuntos de dados que influenciam como tanto usu\u00e1rios quanto sistemas de IA percebem autoridade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos falar mais sobre por que o Digital PR \u00e9 agora a forma mais inteligente de conquistar links que importam.<strong><br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-5-reasons-why-digital-pr-and-press-releases-are-the-new-link-building\" class=\"wp-block-heading\">5 raz\u00f5es pelas quais a RP digital e os comunicados de imprensa s\u00e3o a nova constru\u00e7\u00e3o de links<\/h2>\n\n\n\n<h3 id=\"h-1-google-rewards-credibility-over-quantity\" class=\"wp-block-heading\">1. O Google recompensa credibilidade em vez de quantidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antigamente, a constru\u00e7\u00e3o de links era muitas vezes um jogo de n\u00fameros. Quanto mais backlinks voc\u00ea acumulasse, maiores as chances de ranquear. Mas o Google ficou bem mais esperto. Especialmente com as recentes <a href=\"https:\/\/searchengineland.com\/link-devaluation-hidden-threat-spambrain-438412\" target=\"_blank\">atualiza\u00e7\u00f5es anti-spam<\/a>, deixou bem claro que links de baixa qualidade N\u00c3O T\u00caM VALOR; na verdade, podem ser penalizados.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o hoje, a credibilidade editorial importa mais do que o volume. O Google quer ver sua marca mencionada em lugares que t\u00eam peso de verdade: publica\u00e7\u00f5es de alta autoridade, sites confi\u00e1veis do setor e artigos ricos em contexto que pessoas reais realmente leem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 exatamente isso que o Digital PR entrega.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de pedir trocas de links ou produzir posts de convidados em s\u00e9rie, o Digital PR conquista espa\u00e7os por meio de cobertura na m\u00eddia, entrevistas, campanhas baseadas em dados e coment\u00e1rios de especialistas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E segundo a Reboot Online, <a href=\"https:\/\/www.rebootonline.com\/digital-pr-statistics\" target=\"_blank\">mais de 20%<\/a> dos links conquistados via PR v\u00eam de dom\u00ednios DR70+, algo que a prospec\u00e7\u00e3o tradicional realmente n\u00e3o consegue replicar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mas agora h\u00e1 uma camada adicional aqui:<\/strong> <strong>Visibilidade para IA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses sites de alta autoridade tamb\u00e9m t\u00eam mais probabilidade de serem rastreados, indexados e usados como pontos de refer\u00eancia por modelos de linguagem como ChatGPT, Gemini ou Perplexity. Portanto, quando sua marca aparece em destaque em fontes respeitadas, isso treina os algoritmos a reconhecerem sua marca como autoritativa, confi\u00e1vel e relevante para o tema.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-1024x654.png\" alt=\"\" class=\"wp-image-8090\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-01-14-1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h3 id=\"h-2-pr-builds-context-not-just-backlinks\" class=\"wp-block-heading\">2. RP constr\u00f3i contexto, N\u00c3O apenas backlinks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A constru\u00e7\u00e3o de links tradicional tende a tratar todo backlink da mesma forma. Mas o Google, e cada vez mais as ferramentas de IA como ChatGPT ou Perplexity, n\u00e3o enxergam apenas links. Elas interpretam o contexto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que onde sua marca \u00e9 mencionada, como ela \u00e9 enquadrada e com o que ela \u00e9 associada, tudo isso importa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que o RP digital tem vantagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele conquista relev\u00e2ncia contextual \u2014 um tipo de exposi\u00e7\u00e3o rica em narrativa, respaldada por especialistas e impregnada de confian\u00e7a \u2014 que ajuda tanto os algoritmos quanto os grandes modelos de linguagem (LLMs) a entender o que sua marca realmente faz e por que importa. Mesmo quando n\u00e3o h\u00e1 um hiperlink, a pr\u00f3pria men\u00e7\u00e3o tem peso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/moz.com\/blog\/digital-pr-for-eeat\" target=\"_blank\">O framework E-E-A-T do Google<\/a> (Experi\u00eancia, Especializa\u00e7\u00e3o, Autoridade, Confiabilidade) est\u00e1 enraizado nessa ideia. E \u00e9 assim que os LLMs aprendem. Eles conectam pontos com base em repeti\u00e7\u00e3o, padr\u00f5es de linguagem e associa\u00e7\u00f5es entre fontes confi\u00e1veis. Quanto mais eles virem sua marca associada a certos temas, mais confiantes ficar\u00e3o ao inclu\u00ed-la em resultados futuros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E isso \u00e9 mais importante do que nunca:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com uma pesquisa recente, <a href=\"https:\/\/web.archive.org\/web\/20250705030238\/https:\/\/www.elon.edu\/u\/news\/2025\/03\/12\/survey-52-of-u-s-adults-now-use-ai-large-language-models-like-chatgpt\/\" target=\"_blank\">mais de 50%<\/a> dos adultos nos EUA agora usam ferramentas de IA como ChatGPT ou Bard para obter respostas r\u00e1pidas, sugest\u00f5es de produtos e ajuda em pesquisas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, quanto mais consistentemente sua marca for mencionada em artigos cred\u00edveis, compila\u00e7\u00f5es de especialistas e entrevistas, maior a probabilidade de esses sistemas de IA aprenderem quem voc\u00ea \u00e9 e recomendarem voc\u00ea nas respostas que as pessoas j\u00e1 procuram.<br><\/p>\n\n\n\n<h3 id=\"h-3-digital-pr-offers-better-roi-and-sustainability\" class=\"wp-block-heading\">3. O RP digital oferece melhor ROI e sustentabilidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A princ\u00edpio, o RP digital pode parecer caro. Mas \u00e9 f\u00e1cil perder o valor real se voc\u00ea estiver olhando apenas para aquele grande n\u00famero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja por que,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9todos tradicionais de link building costumam custar entre US$300 e US$500 por link, especialmente se voc\u00ea estiver mirando sites com DR alto. E mesmo assim, o impacto pode ser incerto, j\u00e1 que muitas dessas coloca\u00e7\u00f5es acabam enterradas com o tempo, desindexadas ou sinalizadas pelos filtros antispam cada vez mais rigorosos do Google. Ou seja, voc\u00ea est\u00e1 basicamente pagando o pre\u00e7o m\u00e1ximo por uma aposta de curto prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora compare isso com uma campanha de PR Digital bem executada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se esse mesmo investimento de US$5 a US$10 mil rende 20 a 50 links editoriais, voc\u00ea passa a ter um custo por link de US$150 a US$250. E se for uma campanha de primeira linha que gera mais de 50 links por meio de sindicac\u00e3o e republica\u00e7\u00f5es secund\u00e1rias, esse custo cai para apenas US$100 ou menos por link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E o melhor: essas men\u00e7\u00f5es permanecem, s\u00e3o citadas por outros e atraem tr\u00e1fego de refer\u00eancia. Tudo isso faz com que o Google (e modelos de IA) associe sua marca \u00e0 credibilidade e \u00e0 relev\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E como os links gerados por PR s\u00e3o naturais, relevantes e baseados em storytelling, eles s\u00e3o muito mais resistentes \u00e0s atualiza\u00e7\u00f5es antispam do Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso torna o PR Digital um dos poucos investimentos de marketing que traz retorno tanto no curto quanto no longo prazo, sem a persegui\u00e7\u00e3o incessante por novos links a cada trimestre.<\/p>\n\n\n\n<h3 id=\"h-4-press-releases-are-link-multipliers-not-isolated-hits\" class=\"wp-block-heading\">4. Comunicados de imprensa s\u00e3o 'multiplicadores' de links, n\u00e3o acertos isolados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O link building tradicional tende a operar em silos. Voc\u00ea aborda um site, conquista um link e segue em frente. O trabalho consome muito tempo, os resultados ficam desconectados e o impacto em SEO (ainda que real) costuma ser disperso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, um \u00fanico comunicado de imprensa bem elaborado funciona como um hub de distribui\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vez divulgado por um servi\u00e7o de not\u00edcias respeit\u00e1vel, ele tem potencial para ser replicado por dezenas de sites: agregadores de not\u00edcias, blogs do setor, m\u00eddias de nicho, ve\u00edculos locais e at\u00e9 publica\u00e7\u00f5es internacionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa <a href=\"https:\/\/digitaloft.co.uk\/digital-pr-success-study\/#:~:text=the%20average%20campaign%20earns%20links%20from%2042%20unique%20domains\" target=\"_blank\">20+ backlinks de dom\u00ednios diferentes<\/a> de um \u00fanico ativo. E, mais importante, todos apontam de volta para a mesma hist\u00f3ria, mensagem e posicionamento, dando ao Google e aos LLMs um sinal claro e consistente de quem voc\u00ea \u00e9, o que voc\u00ea faz e onde voc\u00ea se encaixa no panorama mais amplo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-1024x654.png\" alt=\"\" class=\"wp-image-8091\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-02-12-1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 id=\"h-5-pr-works-in-conjunction-with-seo-and-ai-visibility-geo-alignment\" class=\"wp-block-heading\">5. RP funciona em conjunto com SEO e visibilidade por IA (Alinhamento GEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando sua marca conquista backlinks de alta autoridade por meio de RP, a autoridade do seu dom\u00ednio melhora. Isso eleva a confiabilidade de todo o seu site aos olhos do Google (n\u00e3o apenas de uma p\u00e1gina). E, como resultado disso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 medida que sua autoridade cresce, mais sites come\u00e7am a referenci\u00e1-lo <em>de forma org\u00e2nica<\/em>, sem prospec\u00e7\u00e3o.<\/li>\n\n\n\n<li>Isso significa menos esfor\u00e7o, menor custo de aquisi\u00e7\u00e3o e links melhores ao longo do tempo.<\/li>\n\n\n\n<li>E o efeito composto continua se acumulando. Cada campanha de RP cria uma base mais forte para a pr\u00f3xima.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mas isso \u00e9 s\u00f3 o lado do SEO da hist\u00f3ria. A camada de IA (vale mencionar novamente) \u00e9 mais interessante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada men\u00e7\u00e3o \u00e0 marca em um artigo confi\u00e1vel, cada cita\u00e7\u00e3o, cada refer\u00eancia, cada hist\u00f3ria, torna-se um sinal que modelos de linguagem (LLMs) como ChatGPT, Gemini e Perplexity absorvem e aprendem. Assim, da pr\u00f3xima vez que um usu\u00e1rio pedir a uma ferramenta de IA uma recomenda\u00e7\u00e3o no seu nicho, seu nome ter\u00e1 mais chances de aparecer, n\u00e3o apenas por causa das palavras-chave, mas porque a IA sabe quem voc\u00ea \u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 disso que <a href=\"https:\/\/singularity.digital\/pt\/generative-engine-optimization\/\"><strong>Otimiza\u00e7\u00e3o de Motores Generativos (GEO)<\/strong><\/a><strong> &#8211; O NOVO SEO &#8211;<\/strong> se trata: garantir que sua marca apare\u00e7a em conte\u00fados gerados por IA, n\u00e3o apenas nos resultados de busca.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-1024x654.png\" alt=\"\" class=\"wp-image-8092\" srcset=\"https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-1024x654.png 1024w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-300x192.png 300w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-768x491.png 768w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-1536x981.png 1536w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-2048x1309.png 2048w, https:\/\/singularity.digital\/wp-content\/uploads\/2026\/06\/Img-Blog-03-7-1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\">Considera\u00e7\u00f5es finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A busca n\u00e3o \u00e9 mais como era. Entre os Resumos de IA do Google e a crescente influ\u00eancia dos LLMs, as regras de visibilidade est\u00e3o mudando rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, RP digital \u00e9 como voc\u00ea constr\u00f3i uma presen\u00e7a que os mecanismos de busca reconhecem, os modelos de IA lembram e os clientes confiam &#8211; tudo isso \u00e9 algo muito mais valioso do que apenas backlinks.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E com uma campanha bem executada, al\u00e9m de backlinks autoritativos, voc\u00ea molda a narrativa da sua marca, alimenta os sinais que importam para os algoritmos e aparece onde as decis\u00f5es s\u00e3o tomadas, seja na primeira p\u00e1gina do Google ou na principal recomenda\u00e7\u00e3o de um chatbot.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Google\u2019s AI Overviews are showing up more often, answering questions right at the top of the results page. And when they do, they usually link to just one source. That link acts like a spotlight. If it\u2019s pointing to your brand, great, you\u2019re front and center. But if it\u2019s shining on a competitor, you\u2019re [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[21],"class_list":["post-8055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Digital PR and Press Releases are the new link building | Singularity Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/singularity.digital\/pt\/insights\/digital-pr-new-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Digital PR and Press Releases are the new link building\" \/>\n<meta property=\"og:description\" content=\"Introduction Google\u2019s AI Overviews are showing up more often, answering questions right at the top of the results page. And when they do, they usually link to just one source. That link acts like a spotlight. If it\u2019s pointing to your brand, great, you\u2019re front and center. 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