SEO Sunshine Coast

Our onpage SEO services for Sunny Coast businesses have two goals – 
1. Tick the boxes Google needs to see to put you on page 1 
2. Make the content worth reading so you can convert your readers to buyers.  

The process of onpage SEO for most SMBs starts by pairing each page on your site with a keyword and then optmising each of the pages to their targeted keyword. 

That’s how Google best understands what a page is about and that makes it vital. 

Our onpage changes can include; 

• Writing or rewriting your content 
• Updating page titles and meta descriptions.
• Adding relevant images with keyword-targeted alt-text.
• Creating new headings and content for the page,
• Updating the URL 
• New image design
• Adding internal linking and more…

No one wants to stop working on their business to write a blog post. That’s where our content come in. 

We do it for you. 

Our local business content process saves you time and eliminates errors. Here is our process for helping you produce lots of content for Google love; 

1. What to write; Our team chooses the keywords and what to write
2. Brief the content; Our team briefs the content in a document
3. Brief Review; Our team sends you the brief for review so you can correct any details 
4. Content Writing; Our team writes the content as briefed taking on your feedback and then delivers the draft to you
5. Content Approval; Your team reviews the content and approaches
6. Publishing; Our team publishes the local SEO content on your website
7. Monitoring; Our team monitors how well the content is indexed and ranked by Google and gains traffic
8. Reporting; Our team reports and keeps you informed on how the content is doing and asks for your feedback

The process above has helped us scale the rankings and traffic for our clients across industries and can be adapted for your inhouse writing team also. 

Link building for any local business is important because generally, local businesses don’t have many links. 

That provides a big opportunity for you to outpace any competitor in Brisbane or surrounding areas in links. The only limit you have is creativity and consistency.  

There are a few places that we can start to get backlinks from immediately;

• Local Sunshine Coast and Gold Coast directories
• Local business clubs and networking groups such as Brisbane City BNI or Meetup Groups
• Brisbane council websites generally have somewhere on their site to list your website
• Contractors and suppliers you work with. 
• Local Events and Sponsorship opportunities such as sports teams, the Ekka or schools.
• Local news organisations like Brisbane Times, The Courier Mail  and The West End Magazine or Embrace Brisbane
• State or national industry publications
• State or national industry associations

Most Sunshine Coast businesses haven’t exhausted this list alone before getting creative in their link efforts by creating great content or calculators, quizzes and data studies that all take more time and investment but have great link-building returns. 

To be successful in link building our staff follow a similar formula. We exhaust as many free, low friction and local sources of gaining links while also working with your team to create interesting data projects and PR. 

Most Sunshine Coast based SEO’s want to start with an in-depth SEO audit. Don’t let them. 

Audits create tasks but they don’t immediately move the needle. 

Most small business websites don’t need an audit and don’t need to spend time optimising page speed what they need is content and links. Because content and links are two-thirds of how Googles algorithm works. 

Our approach to auditing your website in the beginning of  a project is to get a quick top-level view of the most important errors, fix them and move onto producing content and getting you links.

Links and content are what will make your website climb to position 1 in Google and the faster you can produce these changes the faster your site will get in front of your clients. 

Keyword research is the foundation of your SEO strategy but it must be done right. 

As a local business, the most common keyword to target will be some variation of “[your service] in Sunshine Coast” for example this page is targeted to “SEO Sunshine Coast” (our service + location). This works but to attract clients you’ll need to expand from that narrow targeting into other keywords and content. You can’t just rely on one page or keyword. If you lose it, you’ll be back to square one.

Targeting related keywords and topics is extremely important for SEO.

These keywords are important for you to also create content around because in the eyes of search engines like Google that shows expertise. The more Google views you as an expert in your industry the more likely you are to be #1 in Google’s results for the BoF keywords above. 

Our keyword research documents include both important BoF keywords and related keywords. Your SEO consultant will review each keyword for how relevant it is, how much traffic it might gain your website and, how much money you could make by showing in Google for that keyword. We do this with a custom SEO priority score for each keyword based on these factors and, then prioritise content for your website to drive the most revenue impact for your money.