SEO Townsville
Grow your bottom line with a focused SEO campaign from a team that doesnt promise growth but has the case studies to prove the deliver it (check it out here for MFP Easy).
Grow Your Revenue
Get More Clients
Beat Competitors
SEO Services for Townsville SMBs
Our onpage SEO services for Townsville businesses have two goals:
1. Tick the boxes Google needs to see to put you on page 1
2. Make the content worth reading so you can convert your readers to buyers.
The process of onpage SEO for most SMBs starts by pairing each page on your site with a keyword and then optmising each of the pages to their targeted keyword.
That’s how Google best understands what a page is about and that makes it vital.
Our onpage changes can include;
- Writing or rewriting your content
- Updating page titles and meta descriptions.
- Adding relevant images with keyword-targeted alt-text.
- Creating new headings and content for the page,
- Updating the URL
- New image design
- Adding internal linking and more…
No one wants to stop working on their business to write a blog post. That’s where our content come in.
We do it for you.
Our local smb content process saves you time and eliminates errors. Here is our process for helping you produce lots of content for Google love;
- What to write; Our team chooses the keywords and what to write
- Brief the content; Our team briefs the content in a document
- Brief Review; Our team sends you the brief for review so you can correct any details
- Content Writing; Our team writes the content as briefed taking on your feedback and then delivers the draft to you
- Content Approval; Your team reviews the content and approaches
- Publishing; Our team publishes the local SEO content on your website
- Monitoring; Our team monitors how well the content is indexed and ranked by Google and gains traffic
- Reporting; Our team reports and keeps you informed on how the content is doing and asks for your feedback
The process above has helped us scale the rankings and traffic for our clients across industries and can be adapted for your inhouse writing team also.
Link building for any local business is important because generally, local businesses don’t have many links.
That provides a big opportunity for you to outpace any competitor in Townsville or surrounding areas in links. The only limit you have is cerativity and consistency.
There a few places that we can start to get backlinks from immediately;
- Local North QLD and Townsville directories
- Local business clubs and networking groups such as Townsville BNI or Meetup Groups
- Townsville council websites generally have somewhere on their site to list your website
- Contractors and suppliers you work with.
- Local Events and Sponsorship opportunities such as sports teams, the V8s, The Cowboys or schools.
- Local news organisations like The Courier Mail
- State or national industry publications
- State or national industry associations
Most Townsville businesses haven’t exhausted this list alone before getting creative in their link efforts by creating great content or calculators, quizzes and data studies that all take more time and investment but have great link-building returns.
To be successful in link building our staff follow a similar formula. We exhaust as many free, low friction and local sources of gaining links while also working with your team to create interesting data projects and PR.
Most Townsville-based SEO agencies want to start with an in-depth SEO audit. Don’t let them.
Audits create tasks but they don’t immediately move the needle.
Most small business websites don’t need an audit and don’t need to spend time optimising page speed what they need is content and links. Because content and links are two-thirds of how Google’s algorithm works.
Our approach to auditing your website at the beginning of a project is to get a quick top-level view of the most important errors, fix them and move on to producing content and getting you links.
Links and content are what will make your website climb to position 1 in Google and the faster you can produce these changes the faster your site will get in front of your clients.
Keyoword research is the foundation of your SEO strategy but it must be done right.
As a local business the most common keyword to target will be some variation of “[your service] in Townsville” for example this page is targeted to “SEO Townsville” (our service + location). This works but to attract clients you’ll need to expand from that narrow targeting into other keywords and content. You can’t just rely on one page or keyword. If you lose it, you’ll be back to square one.
Targeting related keywords and topics is extremely important for SEO.
These keywords are important for you to also create content around because in the eyes of search engines like Google that shows expertise. The more Google views you as an expert in a your industry the more likely you are to be #1 in Google’s results for the BoF keywords above.
Our keyword research documents include both important BoF keywords and related keywords. Your SEO consultant will review each keyword for how relevant it is, how much traffic it might gain your website and, how much money you could make by showing in Google for that keyword. We do this with a custom SEO priority score for each keyword based on these factors and, then prioritise content for your website to drive the most revenue impact for your money.
The support they give me is great, they generate the leads, send me reporrts and the get me results. It's been great working with them.
Samantha Dixon - Marketing at MFP Easy
Our Proven SEO Process
Using AI and human expertise, we craft year-long SEO strategies in the first month, offering transparency and a clear roadmap to success. Our SEO process has produce crazy results for companies everywhere from Townsville to Orlando Florida in the USA.
1. Onboarding
You've signed and you're ready to go. So are we. You'll receive an access request to your website, analytics package, CRM tools like Hubspot, Google Search Console and anything else relevant for us to drive your campaign. Based on our initial conversations we'll test everything is working and let you know if we hit any snags immediately.
2. Getting To Know You
You have given us access but now we need to get to know your business, brand and the market better. You'll be sharing with us as much as you can about all three. This information will be crucial in setting up our next step.
3. Keyword Research
Our keyword research process will deliver clarity on what keywords you should be targeting, and what content you should create based on not just traffic but per-keyword revenue and ROI. You'll get a document with revenue, funnel stage and buyer intent for each keyword at the end of the process and we'll use this to give you a custom priority keyword targeting score. No more chasing high-volume keywords and praying they convert. Your campaign will target revenue generating, profitable keywords from the beginning.
4. SEO & Site Quality Audit
Your site will be audited for SEO issues from top to bottom. We'll look for all the standard (and rare) issues websites have like broken pages, mising images, buttons that don't work or blogs that need more content on them or a more a clear onpage SEO focus. You'll get a list of what we found and we'll tell you how we plan to fix it and, help educate your team to future-proof your website from the same mistakes.
5. SEO & Quality Fixes
Your team and ours will work closely to fix the found issues. Using your custom client workbook we provide you, we will work together to implement all the fixes identfied in the audit phase. Our workbook system prioritises errors, makes sure nothing gets missed, everyone knows whats next to rectify and that each error gets resolved.
6. Onpage Optimisation
Your existing content and onpage SEO will be updated, changed and tweaked to Google's best practices. Our team will comb through your landing pages, blogs and any other content and assess it next to our keyword research to make sure we are maximising the current value of your site.
7. Content Production
Your inisights, our words and writers. Our content team will be producing content for your website. By now, with your keyword research pointing you towards profitable keywords and your current site audited and optimised, whats left is to increase your ranking potential by expanding, rewriting and (re)publishing content. Our writers will take (or help you make) your writing and brand guidelines and will produce SEO optimised content for your website.
8. Link Building
Your site won't rank long without links. Links are like votes for popularity on the internet and the more good votes you get, the better your chances are of ranking in the top spot. Our team will set out to acquire thse powerful votes for you. By analysing your market and competitors we can generate a complete list of worthy link sources for your website. Those that generate trust and traffic with Google and your audience.
9. Reporting
Your monthly reporting and reporting call is a great time for us to tell you how all of the above is going and more importantly, how its affecting your growth and bottomline. Our team will report on completed, planned and ongoing tasks as well as traffic, rankings and revenue influenced by your SEO campaign. Giving you the snapshot you need to relate marketings' efforts to managment, investors, co-founders or the rest of your team.
SEO Case Study; $3,000,000 in Revenue in One Year
Why Work With Us Over Other Townsville SEO Agencies?
Direct Communication
Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team. We can also do email and whatsapp.
Money-Back Guarantee
We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.
Part of Your Team
Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.
Experienced Team
Our SEO veterans, with over a decade in SEO, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.
Certified Partners
As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.
Transparent and Flexible Contracts
We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.
Experienced Team
Our veterans, with over a decade in SEO, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.
Certified Partners
As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.
Transparent and Flexible Contracts
We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.
Direct Communication
Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team.
Money-Back Guarantee
We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.
Part of Your Team
Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.
Certified Partners
Pool Builder Case Study; $3,000,000 in Revenue in One Year
A Message From Our Founder
Hi,
Thanks for making it this far.
Before you read more I wanted to speak as one business owner to another.
In my 10 years of SEO for companies from Townsville to the Gold Coast and abroad, owners and marketing managers in companies big and small tell me the same thing;
- I don’t care about SEO I care about the results of SEO (customers, revenue & growth).
- I want to focus on providing great services or products not marketing them.
- I know I need SEO but don’t know who to turn to.
As a fellow business owner, I understand exactly how that feels.
You’re looking for SEO to drive revenue and customers to your business.
Traffic and Google updates don’t matter to you.
I can’t promise success overnight but I can promise your results are just as important to us as to you.
You provide a product or service to your customers at the highest standard possible and hope to gain loyalty, repeat business and referrals from it. So do we.
My business is no different to yours we want success for our customers as much as we want it for ourselves and the two are inseparable to us.
I hope you’ll join us on the journey to success and we hope also to join you.
Best,
Patrick Herbert
Founder of Singularity Digital
Ready For Success?
1. Schedule a discovery call
A 30 minute deep dive in your company problem, position and end goal.
2. Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
3. Start Getting More Leads
If you accept our roadmap, we'll get started building your campaigns. Most of our clients start getting leads within 60 days.
Introductory Offer
For the first 3 clients for the first 3 months- Includes:
- 12-Month SEO Workbook
- Monthly Calls
- Content creation for your website
- Revenue tracking and reporting
- Local Link Building
- Keyword Research
- Content Plan
- Discount on Ad Services
FAQS About Our SEO Services
SEO retainers in Townsville typically range from $1,000 to $2,000 per month, with consulting services costing $50 to $200 per hour. At Singularity Digital, our retainers start just over $1,000. We bring over a decade of SEO expertise, delivering proven results.
For instance, we boosted MFP Easy, a local Brisbane pool builder’s annual revenue by $3 million through a combined SEO and Search Ads strategy.
No, paying for Google Ads won’t help your SEO results. Although ads and organic listings appear in the same SERPs they are ranked based on two very different algorithms. While you might get clients from your Google ads if you do bid on the same keywords there are your organic listings doing so wont make your organic listings rank higher.
This will depend on your goal but if what you’re looking for is a rough timeframe for how long between the start of an SEO campaign and getting hot leads coming into your Hubspot or other CRM then a good rule of thumb would be 3-6 months from the launch of a campaign to see results and 12 months to really see it across your website. In general, however noticeable increases in rankings and traffic are usually apparent at the 60-day mark.
Unfortunately, no. It is unethical for anyone to “guarantee” results. However, our team has extensive experience in both SEO and PPC ads and has been able to get results for clients in industries from Pool installation to Cannabis and HR software.
SEO and content planning are super important for marketing most local businesses and there are many stories of SMBs that have grown into multi-city and multi-state businesses thanks to their SEO strategy.
While paid ads are considered faster and, building a social following or creating a community are in vogue right now, building a strong foundation of content for search engines remains one of the most sustainable and profitable ways to grow any business.
Maybe you shouldn’t, in general, you should engage in the marketing strategy that works best for your business and circumstances. The best way to find that out is to book a discovery call with our team and we’ll help you decide if SEO is right for you.
If you still want to know why SEO over other marketing strategies here are a few advantages of SEO over ads and social media.
Unlike ads content for SEO has an increasing ROI once it’s ranked. Gaining the #1 spot might take you 6 months and a few thousand but the longer you hold it, the cheaper every click and conversion is.
Unlike social media, the content you make and publish is searchable and relevant to more than just the people who have you in their feed. A blog published over a year ago can still be found, read, and produce customers. On social media, you’re only as good as your last post.
SEO Insights From Our Team
Brisbane SEO Guide: Part 1 – The Basics
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Spaghetti Success Method – Content Velocity
Double your website traffic with the ‘spaghetti method’—high content velocity. Learn how consistent, quality content publishing can drive traffic and
Purple Pool Method – Designing Pool Sites That Clients Talk About
Design Pool Sites Clients Share Have you ever clicked a website and just thought – “wow”? What’s the last