GEO Case Study: Careerflow

GEO case study singularity digital and Careerflow ai

From 9k to 360k monthly sign-ups (3,900%) in 10 months

Stats

+20%

Conversion rate from AI Traffic

+ 1,048

Monthly traffic from AI queries (+415%)

+ 25,900

Organic monthly clicks from branded searches (+47%)

Summary

Careerflow.ai is an AI-powered career platform for job seekers to build tailored resumes and cover letters, optimize LinkedIn profiles, and track applications via a web app and Chrome extension; it also supports universities and workforce programs. In this GEO case study we will outline for you the problem, challenge and impacts of our GEO service with Careerflow.

Before our engagement (October 2024), the site averaged ~54.8k monthly clicks on 1.4M impressions with strong brand dependence, technical issues, and content gaps limiting growth in non-brand queries. By July 2025, targeted fixes and a focused content/link strategy expanded visibility—and sign-ups scaled dramatically.

Challenge

  • Fragmented execution: >1,600 broken/redirected internal links; content was produced without a clear information architecture or keyword plan.
  • Weak non-brand coverage: Limited presence across priority “AI resume” and “AI job search” topics.
  • Technical debt: Inconsistent/incomplete schema; canonicalization issues; oversized imagery slowing key templates.
  • Conversion friction: Product pages buried key value props; messaging created confusion and missed features users care about.

The Solution

Technical SEO

Fixed broken/redirected links; standardized canonicals; cleaned up/infilled schema on important elements; reduced excessive image sizes to improve load and CWV resilience.

Content strategy & velocity

Defined clear clusters and a realistic production cadence to earn topical authority.

Two flagship clusters

Built and published clusters around “AI resume builder” and “AI job search tools”; together (plus links) these now rank #1 and #2 respectively with a ~50k combined monthly search volume.

Internal linking

Repaired broken interlinks and implemented hub → spoke structures so authority flows predictably through clusters.

Link building

Editorial placements, digital PR, and curated resource pages pointed to priority hubs/spokes.

Landing pages & value communication

Overhauled key product pages for clarity and completeness; surfaced high-value features more prominently to support conversion intent.

Results

Visibility & demand

  • Organic Impressions: +263.57% (1.4M → 5.09M)
  • Organic clicks: +47.26% (54.8k → 80.7k)
  • Brand lift: Organic branded clicks +109.41%; branded impressions +192.31%
  • AI visibility: AI citations 126; visits from AI results +415.87% (252 → 1,300)

Keyword wins

  • ai resume builder – #9 → #1
  • ai resume builder free — #17 → #2
  • resume generator — #50 → #10
  • resume creator — #44 → #9
  • resume examples — >100 → #2
  • job application tracker — #13 → #5

Conversion impact

Monthly sign-ups (all channels): 9,000 → 360,000 (+3,900%) driven by improved findability, clearer value communication, and stronger product-led pages.

Bottom line: Significant organic growth and conversion lift, plus a step-change in branded demand as awareness compounds. People now discover—and choose—Careerflow when researching modern job-search tools.

Scroll to Top