ROI Positive SaaS PPC Services

Grow your bottom line with a focused PPC campaign from our team that connects your campaign to your accounts. 

With proven success stories like Reedsy and Distru, we don’t just promise growth, we achieve it.

spare
QUT
distru

Our SaaS PPC Services

We have an LTV:CAC ratio of 10:1. With Ads a really good LTV:CAC ratio is 3:1. To have this program launched and drive over 25% of our revenue is just crazy.

Blaine Hatab - CoFounder & CEO of Distru

Our PPC Process

Using AI and human expertise, we craft year-long PPC strategies that drive sales pipeline for most B2B SaaS brands within the first month. 

1. Define Your Goals

Our kick-off call will go over your performance goals and dig into what you want to achieve and why. This can significantly change the set up of your account and the strategy employed so its important to get clarity here. For example; a SaaS that wants to enter a new market or geography might have a higher need for brand awareness campaigns using Display or Youtube ads vs if your brand is looking to convert people at the decision stage of their buying journey. Additionally, your regular reporting would cover this monthly to make sure we were measuring our progress towards the goal.

2. Review Historical Data

Its important that we review what you’ve done until now. If you’ve had an account set up and running before working with us we want to discover what has worked and what hasnt. Learning these can help us build and create a campaign that doesnt repeat the same mistakes or can double down on the ads strategies that appear to have worked already. Your account manager will;

  • a) Review your CTR, Conversions, Conversion rate and your analytics and hubspot data.
  • b) They will then bring this to a meeting with you to gain any additional insights around the potential reasons your target audience might have responded well.
  • c) From there they will look to incorporate any learnings into their system for our campaign build and optimisation.

3. Implement Tracking

If you don’t have this installed or, if you do and are not sure if its 100% dialled in, this is where our team will start to go through it. We’ll be looking for;

  • Gaps in your tracking
  • Proper installation of all code
  • Missed conversion points that are not being counted
  • Revenue numbers and conversions that can be assigned to your leads based off of LTV and Close rates
Once all this is dialled in, our team will move on to building out your new account.

4. Build Keywords & Targeting

Your build will now start, at this stage you have been working with us for a week and we’ve checked off all the set-up and goal alignment. Now our team will jump into campaign research and building. Generally, this means our team will be;

  • Doing keyword research aligned with each of the services you offer, problems that your SaaS tool helps to solve and, the industries that you service.
  • Checking in on your Google Analytics account and reviewing your audiences.
  • Looking over any targeting data you have on your customers demographics and psychographics to determine the best place and way to engage them in search.
As our team does this, we’ll be checking in with you for an initial gut-check and reaction to what might and might not work. Finally, with keyword research in hand we will move onto ad copy and creative.

5. Develop Ad Copy and Creative

Your knowledge of your customer will shine through here. The more you and your team can share with the types of customers your SaaS currently have and those that you wish to attract the better we can zoom in on your customer with our ad copy and creative.
Relevant information to share when we are building Google Ads for your SaaS are things like;

  • Competitor ads that appear to have done well, independent of where (social, google, radio, tv)
  • The current state of the market - Who are the experts in the market right now? What are they saying? What regulatory, legal or cultural things are happening amongst your target market? What are the current frustrations they have that you best address? What makes you stand out against X or Y competitors? What phrases, idioms or words are popular that only those in the market might know and repeat?
  • What are the top features that your SaaS has that stands out to customers and why?
  • What should we absolutely not say?
  • What colours and design styles are popular in the industry and what would really attract attention to you that might fit/ or not fit these?

    • Once our team has asked all the above questions we will work on creating punchy, attention-grabbing ads and share them with you for final approval.

6. Optimise Landing Pages

With your ads approved we now move out of Google to review your landing pages and their conversion and information potential. This step can be one of the longest but most important that can be taken. Many SaaS companies miss the landing page optimisation process and fail to reap the benefits of all their hard work in creating attractive ads. In this step, we put ourselves in the perspective of your target audience and ask if they would convert if presented with this landing page experience or not. We review every element on the page, every element must justify why its there and how it helps us to educate, inform and convert the customer.

7. Refine, review, report and improve

You’ve now gone through set up and optimisation of your account. We’ve set a baseline for ourselves to build off and from here your team and ours will work together to review results and refine creative and targeting, come up with A/B and multivariate ads and landing page tests, experiment with messaging angles and keyword strategies and more. Month to month you’ll see changes in the account and we’ll work together in our monthly meetings to interpret and improve on the results we see.

Reedsy Case Study: +650,000 Monthly Visitors in 10 Months

Read the Case Study

Why Work With Us Over Other SaaS PPC Agencies?

Direct Communication

Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team.

Money-Back Guarantee

We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.

Part of Your Team

Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.

Experienced Team

Our PPC veterans, with over a decade in management, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.

Certified Partners

As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.

Transparent and Flexible Contracts

We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.

Experienced Team

Our PPC veterans, with over a decade in PPC, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.

Certified Partners

As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.

Transparent and Flexible Contracts

We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.

Direct Communication

Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team.

Money-Back Guarantee

We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.

Part of Your Team

Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.

Certified Partners

Distru Case Study: $300,000 Increase from Organic Search

Read the Case Study
Distru- SEM case study cover image

Ready To Get More Leads?

1. Schedule a discovery call

A 30 minute deep dive in your SaaS companies PPC problem, position and end goal.

2. Receive A Growth Roadmap

A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.

3. Start Getting More Leads

If you accept our roadmap, we'll get started building your campaigns. Most of our clients start getting leads within 60 days.

Work With Us

Prices Start From
$ 2,000
/ Month
  • Includes:
  • 12-Month PPC Workbook
  • Direct Slack comms
  • Expert ads creation for your Ads account
  • Revenue tracking and reporting
Book Discovery Call
This is text element
Get Started

FAQS About Our PPC Services

A good rule of thumb for how much PPC service costs for a SaaS company should be around 3,000 for clicks and roughly 2,000 for management (on the conservative side).

The total cost for PPC services can scale from there based on many factors such as; the size of your account, the number of locations you will target, the number of keywords in your account, and more. 

For PPC services our retainers start at $2,000 per month and our consulting services at $200 per hour. Our team at Singularity Digital brings over a decade of PPC expertise and delivers results that speak for themselves.

Results like the time we doubled Distru.com’s annual revenue from $1.5 to $3 million in our first year of Ads and SEO collaboration. And it’s not limited to just SEO let’s not forget local businesses like MFP Easy, whose annual revenue we boosted by $1.5 million last year alone through a blended SEO and Search Ads strategy.

No, paying for Google Ads won’t help your SEO results. Although ads and organic listings appear in the same SERPs they are ranked based on two very different algorithms. While you might get clients from your Google ads if you do bid on the same keywords there are your organic listings doing so wont make your organic listings rank higher.

Ads are much faster at generating results than SEO. If you’re starting from a blank slate and want our team to help you build a new account the expected time is 1-2 months before you start seeing your first conversions that lead to sales generally take about 60 days or so but it can be sooner depending on the complexity and how well optimized your site is for PPC.

If you’re looking to transfer your PPC management to us from an existing company or from self-managing your PPC then the time can be considerably longer or shorter. Someone from your team will be able to give you an idea of how long it might take during a consulting call.

Unfortunately, no. It is unethical for anyone to “guarantee” results. However, our team has extensive experience in both SEO and PPC ads and has been able to get results for clients in industries from Cannabis to HR.

SaaS PPC Insights From Our Team