Our SaaS PPC Services
You can’t print money, but if you pick the right words and dial in your funnel it can feel like it. Google is faster and easier to attribute than social media, or SEO and there lies its strength. To launch and grow your business with Google ads you’ll need a partner that understands that your business campaigns should be bottom-line focused.
Our team will build, maintain and optimize Google Ads campaigns for your SaaS that are ROI and ROAS positive. Each of your campaigns will be crafted to convert searches into SQLs as fast as possible.
You need a team that is obsessive about the resulting revenue not just the keywords and your budget for the campaign. Our team will work with you to not just optimise the Google interface but also your conversion path, CTAs and anything else that can be done to shorten that time conversion, reduce your CAC and increase your CAC:LTV ratio.
Just like our Google Ads services our team can set up and manage your Bing Ads in almost the same fashion. If you’re starting from scratch a new account build and tracking can be implemented but, for those that already have successful working Google Ads campaigns our team can replicate your Google Ads account right into Bing and and make the necessary changes to adjust for Bing searchers specifically.
But we’re not just about keywords. We excel at identifying and optimizing content that can skyrocket your traffic. Just ask Reedsy.com, where we drove an additional 600,000 clicks per month, or NuggMD, where a mere five optimized blog posts resulted in an extra one million site visitors over six months.
And don’t worry about pricing; it’s as straightforward as our B2B packages. Custom-built strategies start at $5,000, and the ROI? Well, let’s just say it’s something you’ll want to brag about.
Your display advertising campaigns can convert if created and targeted correctly. Working in tandem with our search ads team our designer will create customised display ads that tie in seamlessly to your search campaigns and website. Your display ads will; attract attention, present your business and/or offer and convert for your business.
Remarketing ads will be included in almost all paid ads packages for your SaaS. Our design and search team consider both search and display remarketing ads to be of vital importance in improving the ROAS for any B2B SaaS business. Our team has created thousands of remarketing ads and is constantly experimenting with messages and offers to improve these ads and capitalise on converting those people who know your brand already at a cost that is generally cheaper than acquiring a new customer.
We have an LTV:CAC ratio of 10:1. With Ads a really good LTV:CAC ratio is 3:1. To have this program launched and drive over 25% of our revenue is just crazy.
Our PPC Process
Using AI and human expertise, we craft year-long PPC strategies that drive sales pipeline for most B2B SaaS brands within the first month.
1. Define Your Goals
Our kick-off call will go over your performance goals and dig into what you want to achieve and why. This can significantly change the set up of your account and the strategy employed so its important to get clarity here. For example; a SaaS that wants to enter a new market or geography might have a higher need for brand awareness campaigns using Display or Youtube ads vs if your brand is looking to convert people at the decision stage of their buying journey. Additionally, your regular reporting would cover this monthly to make sure we were measuring our progress towards the goal.
2. Review Historical Data
Its important that we review what you’ve done until now. If you’ve had an account set up and running before working with us we want to discover what has worked and what hasnt. Learning these can help us build and create a campaign that doesnt repeat the same mistakes or can double down on the ads strategies that appear to have worked already. Your account manager will;
- a) Review your CTR, Conversions, Conversion rate and your analytics and hubspot data.
- b) They will then bring this to a meeting with you to gain any additional insights around the potential reasons your target audience might have responded well.
- c) From there they will look to incorporate any learnings into their system for our campaign build and optimisation.
3. Implement Tracking
If you don’t have this installed or, if you do and are not sure if its 100% dialled in, this is where our team will start to go through it. We’ll be looking for;
- Gaps in your tracking
- Proper installation of all code
- Missed conversion points that are not being counted
- Revenue numbers and conversions that can be assigned to your leads based off of LTV and Close rates
4. Build Keywords & Targeting
Your build will now start, at this stage you have been working with us for a week and we’ve checked off all the set-up and goal alignment. Now our team will jump into campaign research and building. Generally, this means our team will be;
- Doing keyword research aligned with each of the services you offer, problems that your SaaS tool helps to solve and, the industries that you service.
- Checking in on your Google Analytics account and reviewing your audiences.
- Looking over any targeting data you have on your customers demographics and psychographics to determine the best place and way to engage them in search.
5. Develop Ad Copy and Creative
Your knowledge of your customer will shine through here. The more you and your team can share with the types of customers your SaaS currently have and those that you wish to attract the better we can zoom in on your customer with our ad copy and creative.
Relevant information to share when we are building Google Ads for your SaaS are things like;
- Competitor ads that appear to have done well, independent of where (social, google, radio, tv)
- The current state of the market - Who are the experts in the market right now? What are they saying? What regulatory, legal or cultural things are happening amongst your target market? What are the current frustrations they have that you best address? What makes you stand out against X or Y competitors? What phrases, idioms or words are popular that only those in the market might know and repeat?
- What are the top features that your SaaS has that stands out to customers and why?
- What should we absolutely not say?
- What colours and design styles are popular in the industry and what would really attract attention to you that might fit/ or not fit these?
Once our team has asked all the above questions we will work on creating punchy, attention-grabbing ads and share them with you for final approval.
6. Optimise Landing Pages
With your ads approved we now move out of Google to review your landing pages and their conversion and information potential. This step can be one of the longest but most important that can be taken. Many SaaS companies miss the landing page optimisation process and fail to reap the benefits of all their hard work in creating attractive ads. In this step, we put ourselves in the perspective of your target audience and ask if they would convert if presented with this landing page experience or not. We review every element on the page, every element must justify why its there and how it helps us to educate, inform and convert the customer.
7. Refine, review, report and improve
You’ve now gone through set up and optimisation of your account. We’ve set a baseline for ourselves to build off and from here your team and ours will work together to review results and refine creative and targeting, come up with A/B and multivariate ads and landing page tests, experiment with messaging angles and keyword strategies and more. Month to month you’ll see changes in the account and we’ll work together in our monthly meetings to interpret and improve on the results we see.
Reedsy Case Study: +650,000 Monthly Visitors in 10 Months
Why Work With Us Over Other SaaS PPC Agencies?
Direct Communication
Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team.
Money-Back Guarantee
We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.
Part of Your Team
Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.
Experienced Team
Our PPC veterans, with over a decade in management, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.
Certified Partners
As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.
Transparent and Flexible Contracts
We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.
Experienced Team
Our PPC veterans, with over a decade in PPC, bring diverse perspectives from the USA, Canada, and Brazil. We’re not just experts; we’re educators, contributing to renowned platforms like SEMrush and ScreamingFrog.
Certified Partners
As Google and Hubspot partners, we bring a stamp of quality and adherence to industry best practices.
Transparent and Flexible Contracts
We offer monthly recurring contracts paired with custom client workbooks, ensuring full transparency and a roadmap tailored to your needs.
Direct Communication
Forget the hassle of emails. We communicate via Slack, facilitating instant and efficient exchanges, making us a seamless extension of your team.
Money-Back Guarantee
We’re so confident in our strategies that we offer a money-back guarantee within the first 30 days, a testament to our results-driven approach.
Part of Your Team
Our customer service goes beyond just support; we integrate into your team, fostering long-term relationships centred on your business and revenue growth.
Certified Partners
Distru Case Study: $300,000 Increase from Organic Search
Ready To Get More Leads?
1. Schedule a discovery call
A 30 minute deep dive in your SaaS companies PPC problem, position and end goal.
2. Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
3. Start Getting More Leads
If you accept our roadmap, we'll get started building your campaigns. Most of our clients start getting leads within 60 days.
Work With Us
Prices Start From- Includes:
- 12-Month PPC Workbook
- Direct Slack comms
- Expert ads creation for your Ads account
- Revenue tracking and reporting
FAQS About Our PPC Services
A good rule of thumb for how much PPC service costs for a SaaS company should be around 3,000 for clicks and roughly 2,000 for management (on the conservative side).
The total cost for PPC services can scale from there based on many factors such as; the size of your account, the number of locations you will target, the number of keywords in your account, and more.
For PPC services our retainers start at $2,000 per month and our consulting services at $200 per hour. Our team at Singularity Digital brings over a decade of PPC expertise and delivers results that speak for themselves.
Results like the time we doubled Distru.com’s annual revenue from $1.5 to $3 million in our first year of Ads and SEO collaboration. And it’s not limited to just SEO let’s not forget local businesses like MFP Easy, whose annual revenue we boosted by $1.5 million last year alone through a blended SEO and Search Ads strategy.
No, paying for Google Ads won’t help your SEO results. Although ads and organic listings appear in the same SERPs they are ranked based on two very different algorithms. While you might get clients from your Google ads if you do bid on the same keywords there are your organic listings doing so wont make your organic listings rank higher.
Ads are much faster at generating results than SEO. If you’re starting from a blank slate and want our team to help you build a new account the expected time is 1-2 months before you start seeing your first conversions that lead to sales generally take about 60 days or so but it can be sooner depending on the complexity and how well optimized your site is for PPC.
If you’re looking to transfer your PPC management to us from an existing company or from self-managing your PPC then the time can be considerably longer or shorter. Someone from your team will be able to give you an idea of how long it might take during a consulting call.
Unfortunately, no. It is unethical for anyone to “guarantee” results. However, our team has extensive experience in both SEO and PPC ads and has been able to get results for clients in industries from Cannabis to HR.
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