Facebook Ads Case Study: Unique Constructions
A Boutique Facebook Ads Solution Worth $1.5M+
Unique constructions is an Australian boutique home builder. They design and construct custom homes for their clients (no cookie-cutter designs here). The homes themselves are co-designed by the company and the buyer and are built to be both stunning and tough enough to stand up against the extreme weather conditions in Northern QLD Australia (extreme heat, humidity, cyclones and floods).
The Image Ad Used
The Canvas and Booking Button
Unique Constructions came to Singularitie with a problem; they could make a horse drink but, they couldn’t lead it to water.
Meaning, they could convert many of the people they met to their Open Homes (self-reporting a rate of up to 50%) but they could not get enough people to come to their open homes to sustain their business.
They had a competent and knowledgeable sales team but, because the onsite traffic to their display homes was so low they were unable to make a sale. Traditional methods had not worked either such as radio ads and local flyer drops.
We assessed the target market that Unique Homes was trying to reach in the local area and identified Facebook and Instagram advertising as the most effective solution. Because their display home was visually appealing, and they could gain a large reach on a tight budget.
Facebook ads allowed us to leverage existing customer data in the form of their email list as well as the targeting options available on Facebook like age, interests and relative income level we were able to define who was in need of their services.
Over the course of 2 months, a Facebook and Instagram campaign was run leading up to each open home (occurring once every week on Saturday or Sunday). We focused on using a mixture of strategies including static images and video ads with a custom Facebook landing page. Each of the videos and landing pages had minor variations to test and iterate towards the best results possible.
Now, with fancy ads that are laser-focused on their target audience, the number of people attending the open homes each weekend grew quickly.
In the end, these few weeks lead to total revenue of over $1.5M.
- 18K people were reached in the local area.
- A flurry of new negotiations
- 1 signed deal of 1.5M+
- 2000% ROI
audiences (not just
generated by this