Free SEO Report Card

Absolutely, SEO is simple but not easy. One of the best places to start is our free SEO report above it’ll help you get started by analysing your webpage and letting you know where you can improve. 

If you are going to do the work yourself be aware that SEO takes time, work and a lot of content and promotion. But, that anything worth doing is hard and SEO is worth doing.

Here are some broad DIY SEO concepts to keep in mind as you get started:

Keywords are Key: Think about what words or phrases people might use to find your business on Google. Include these keywords naturally in your website’s text, titles, headers, and body content.

Quality Content Matters: Create interesting, valuable content that people want to read and share. Blogs, how-to guides, deep dives into the whys and hows behind your products or services can help. If its helpful, educational and entertaining it’s good for SEO!

Make Friends with Mobile: You site needs to resize and load for mobile. That’s not too hard these days as most website builders like Wix, Squarespace, WordPress etc will have native support for responsive design. Leading fast though is another story and you might want to use the Lighthouse or Google Page Speed Insights tests to optimise your site’s load speed. But, remember this; page speed is overrated as a ranking factor in most cases. A semi-fast site with lots of great content will outdo a lightning-fast site with almost no content every time. 

Speed It Up: No one likes a slow website. Use Google’s Page Speed Insights to check your site’s speed and get tips to make it faster.

Get Listed on Google My Business: This is a big one for local businesses. It helps you show up in local searches and Google Maps. Make sure your business info is up-to-date and add some nice photos!

Keep an Eye on Performance: Google Search Console is your friend here. It helps you understand how Google sees your site and shows you what to improve. GSC will show you what pages are broken, what pages Google isn’t able to crawl and much more.

Remember, SEO is a marathon, not a sprint. It takes time and patience, but stick with it, and you’ll see your website climb up those Google search results!

You can’t directly pay Google to improve your organic search rankings. SEO is all about optimizing your site to naturally rank higher. But, don’t worry, there’s another way!

If you’re interested in paying to get your website noticed, you might want to check out Google Ads. Google Ads operates like an auction where you bid to have your ads appear in Google’s search results. It works on a pay-per-click model, meaning you pay only when someone clicks on your ad. This can be a great way to increase your visibility on Google and drive traffic to your site, especially if you’re not keen on diving into SEO yourself.

Just remember, while Google Ads can boost your visibility, it’s different from organic search rankings and works alongside, not as a substitute for, good SEO practices.

The cost of SEO can vary widely.

If you’re doing it yourself, your primary investment is time. You’ll need to research best practices, analyze your website, create content, and keep up with Google’s updates. The cost here is more about the time and effort you put in than dollars. Although it will likely cost you something in SEO tools, writing or editing help and link building just to name a few. 

If you decide to hire a professional or an agency, prices can vary factors like the size of your business, the complexity of your website, the competitiveness of your industry, and the specific services you need (like content creation, link building, technical optimizations) all influence the cost. Our services start on a DFY contract at around $3,000 for a standard contract. 

Whether you’re doing SEO yourself or hiring someone, there are costs associated with SEO tools and software for keyword research, analytics, and performance tracking. These can range from free to several hundred dollars per month.

Using our SEO checker, you can reassess your page’s SEO at any point but it’s best to address as many of the recommendations in your free report before re-running the tool. 

Additionally, don’t forget to track how your changes affect your pages using your Google Analytics and Google Search Console accounts. The end goal of any SEO project is to improve rankings to receive more traffic (and conversions) not just “get a better score” in any SEO tool.

A few things to check during your Google Analytics review for your page, are:

• Bounce rate, which reflects the percentage of visitors who leave after viewing only one page.
• Average time visitors spend on the page.
• The number of pages visitors view during their session – more pages viewed in a session indicate more interest in your content.
• New, unique, and repeat visitors.

Besides these metrics, consistently tracking your page’s position in search results in Google Search Console or, with an all-in-one tool like Ahrefs, SemRush or Ranktracker. We have a free SEO Ranking report that uses your Google Search Console and Looker Studio you can get for free here. 

Your SEO report card grade does not directly affect your Google rankings. It is a reflection of how well you have applied SEO best practices to your webpage. 

So a score of F on your report would indicate that you have not applied any best practices to the page you have checked. The recommendations you find in your report will help you to prioritise and improve your onpage SEO fundamentals.

Likewise, an A grade doesn’t guarantee you will rank #1 for your current keyword. There are over 200 ranking factors we know of that go into ranking a website and the on-page SEO factors checked by our tool are just some of those. Other SEO factors apply to the entire website. But, when starting out solo and improving your SEO it’s important to start with what you can directly influence the most. The SEO Checker above and the report you get is the best way for beginners to improve their SEO.